Tik Tuk Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tik Tuk's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tik Tuk.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tik Tuk
App Name : Tik Tuk
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Vido - Video Status Maker
Publisher : Instagram
Total creative ads during the time period : 4
Duration : 21
Popularity : 413
Check ASO Keywords of Tik Tuk
2. Tik Tuk’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tik Tuk in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tik Tuk in the recent period. As of 2020-08-24, among the Tik Tuk‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-24, Tik Tuk's the proportion of networks impressions are placed like this:
Audience Network's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-08-24, Tik Tuk‘s network with the most ads is Audience Network and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Tik Tuk
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tik Tuk. We can see some advertising trends.
Top 1 Ad Creative of Tik Tuk
Ad Details ：
Headline ：Tik Tuk
Text ：Tik Tuk app is indian own sort video creation and sharing app. totaly Made in India, for India. Tik Tuk app provides an easy and seamless interface for users to create, edit and share their videos. A Short Video Social Community. you can own video status and sort video for your social account. Our m...
Top 2 Ad Creative of Tik Tuk
Ad Details ：
Headline ：Tik Tuk
Text ：Tik Tuk app is indian own sort video creation and sharing app. totaly Made in India, for India. Tik Tuk app provides an easy and seamless interface for users to create, edit and share their videos. A Short Video Social Community. you can own video status and sort video for your social account. Our m...
Top 3 Ad Creative of Tik Tuk
Ad Details ：
Headline ：Tik Tuk
Text ：Tik Tuk app is indian own sort video creation and sharing app. totaly Made in India, for India. Tik Tuk app provides an easy and seamless interface for users to create, edit and share their videos. A Short Video Social Community. you can own video status and sort video for your social account. Our m...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 20 | 20 | 20 |
| Popularity | 106 | 105 | 105 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tik Tuk in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Tik Tuk's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tik Tuk, you can click the app name below to view related reports, or you can find more info in ASOTools.