Tikkie Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tikkie’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tikkie.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tikkie
App Name : Tikkie
Logo：
OS : iOS
Network : Facebook,Instagram,AppLovin
Developer : ABN AMRO Bank N.V.
Publisher : Buraco Canastra Online
Total creative ads during the time period : 44
Duration : 1,106
Popularity : 1,695
2. Tikkie’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Tikkie in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tikkie in the recent period. As of 2020-09-05, among the Tikkie‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Tikkie’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 60.96%,
Facebook’s proportion is 39.04%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-05, Tikkie‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Tikkie
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tikkie. We can see some advertising trends.
Top 1 Ad Creative of Tikkie
Ad Details ：
Headline ：Scan, betaal, vertrek.. met Tikkie Check!
Text ：NIEUW: Tikkie Check 😍 Wachten op de rekening? Met Tikkie Check rekenen gasten direct aan tafel af 📱 Zo ben je minder tijd kwijt aan afrekenen en heb je meer tijd voor persoonlijke service. Dus: scan, betaal, vertrek.. met Tikkie Check! ✨
Top 2 Ad Creative of Tikkie
Ad Details ：
Headline ：Scan, betaal, vertrek.. Met Tikkie Check!
Text ：Bij ’t Taphuys gaat 50% van de betalingen sinds de coronacrisis via Tikkie Check 😎 Ook zien zij een stijging in de fooi die gasten geven. Benieuwd waarom ze voor ons hebben gekozen? Check de video 👇
Top 3 Ad Creative of Tikkie
Ad Details ：
Headline ：Scan, betaal, vertrek.. met Tikkie Check!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 29 | 22 | 8 |
| Popularity | 132 | 103 | 66 |
| Dimensions | 320 x 400 | 320 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Netherlands,Aruba | Netherlands,Aruba | Netherlands |
| Language | Dutch | Dutch | NA |
Through the above analysis, we can see that the most effective channel for Tikkie in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Tikkie’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tikkie, you can click the app name below to view related reports.