Tinder Lite Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tinder Lite's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tinder Lite.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tinder Lite
App Name : Tinder Lite
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : Tinder
Publisher : Instagram,Facebook,Dinosaur World: Games For Kids Free, Puzzle, Sounds & Matching for little dino hunters, boys and girls,建造世界2：移动版沙盒世界游戏,PCare,المسابقة الثقافية الكبرى,サイコパス診断
Total creative ads during the time period : 311
Duration : 524
Popularity : 23,928
Check ASO Keywords of Tinder Lite
2. Tinder Lite’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tinder Lite in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tinder Lite in the recent period. As of 2021-03-14, among the Tinder Lite‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 30.77%, Playable Ads category's proportion is 0.0%, Image category's proportion is 69.23%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Tinder Lite's the proportion of networks impressions are placed like this:
Instagram's proportion is 71.2%,
Facebook's proportion is 28.8%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, Tinder Lite‘s network with the most ads is Instagram and its proportion is 61.54%.
3. Top 3 Ad Creative Analysis of Tinder Lite
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tinder Lite. We can see some advertising trends.
Top 1 Ad Creative of Tinder Lite
Ad Details ：
Headline ：
Text ：Wonach suchst du? Zeit für neue Connections – gerade am besten erst einmal digital und mit Abstand. Find it on Tinder. #DateResponsibly
Top 2 Ad Creative of Tinder Lite
Ad Details ：
Headline ：Download Tinder
Text ：Wonach suchst du? Zeit für neue Connections in Hannover – gerade am besten erst einmal digital und mit Abstand. Find it on Tinder. #DateResponsibly
Top 3 Ad Creative of Tinder Lite
Ad Details ：
Headline ：Download Tinder
Text ：Wonach suchst du? Zeit für neue Connections in Hannover – gerade am besten erst einmal digital und mit Abstand. Find it on Tinder. #DateResponsibly
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 47 | 41 | 41 |
| Popularity | 253 | 227 | 226 |
| Dimensions | 240 x 426 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Liechtenstein,Germany,Austria | Germany,Liechtenstein,Austria | Liechtenstein,Germany,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Tinder Lite in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Tinder Lite's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tinder Lite, you can click the app name below to view related reports, or you can find more info in ASOTools.