Tofu Girl Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tofu Girl's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tofu Girl.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tofu Girl
App Name : Tofu Girl
Logo：
OS : Android
Network : UnityAds,TikTok,TikTok Audience Network
Developer : JoyPac
Publisher : Cheerleader Injury Emergency,Ice Princess Figure Skating,HD Abstract Images,Instagram,Bunny Run : Peter Legend,Hebrew Tutor,Horse Riding Derby - Free Game,La pétanque
Total creative ads during the time period : 449
Duration : 361
Popularity : 42,685
Check ASO Keywords of Tofu Girl
2. Tofu Girl’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tofu Girl in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tofu Girl in the recent period. As of 2021-03-16, among the Tofu Girl‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Tofu Girl's the proportion of networks impressions are placed like this:
Mobvista's proportion is 93.55%,
UnityAds's proportion is 3.8%,
IronSource's proportion is 2.65%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Tofu Girl‘s network with the most ads is Mobvista and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Tofu Girl
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tofu Girl. We can see some advertising trends.
Top 1 Ad Creative of Tofu Girl
Ad Details ：
Headline ：Tofu Girl
Text ：Tofu girl, move with heart, magical rhythm, can't stop!
Top 2 Ad Creative of Tofu Girl
Ad Details ：
Headline ：Tofu Girl
Text ：Tofu girl, move with heart, magical rh......
Top 3 Ad Creative of Tofu Girl
Ad Details ：
Headline ：Tofugirl
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 344 | 226 | 103 |
| Popularity | 979 | 894 | 793 |
| Dimensions | 1200 x 627 | 720 x 1280 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | Mobvista | Mobvista | Audience Network |
| Related Ads | 3 | 2 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | United Kingdom,United States,Canada,Australia,Turkey | Taiwan |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tofu Girl in recent advertising is Mobvista, and the main creative type is Image.
In conclusion: The above is a free Tofu Girl's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tofu Girl, you can click the app name below to view related reports, or you can find more info in ASOTools.