Tofu - The Game Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tofu - The Game's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tofu - The Game.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tofu - The Game
App Name : Tofu - The Game
Logo：
OS : iOS
Network : Vungle,AppLovin,Facebook
Developer : Jun Saotome
Publisher : Masha the Dog - My Virtual Pet,Thumb Drift - Furious Racing,Cut the Rope: Magic,Demong Hunter 2,Sofia Dress Up. 索非亚 打扮 世界 的 时尚 为 女孩 和 公主,My Mini Mermaid Fashion. 游戏装扮 可爱的美人鱼时装 有趣的游戏的女孩,Talking Tom Gold Run,指南Facetune - 编者加化妆相机,城市精灵猎人-绚丽宠物现实场景收集（本游戏需使用摄像头）
Total creative ads during the time period : 58
Duration : 721
Popularity : 29,393
Check ASO Keywords of Tofu - The Game
2. Tofu - The Game’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tofu - The Game in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tofu - The Game in the recent period. As of 2020-11-06, among the Tofu - The Game‘s ad creative, the Html category's proportion is 50.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-06, Tofu - The Game's the proportion of networks impressions are placed like this:
Vungle's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-06, Tofu - The Game‘s network with the most ads is Vungle and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Tofu - The Game
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tofu - The Game. We can see some advertising trends.
Top 1 Ad Creative of Tofu - The Game
Ad Details ：
Headline ：Tofu - The Game
Text ：
Top 2 Ad Creative of Tofu - The Game
Ad Details ：
Headline ：Tofu - The Game
Text ：Harder than it Looks!
Top 3 Ad Creative of Tofu - The Game
Ad Details ：
Headline ：Tofu
Text ：Install and open
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 352 | 249 | 350 |
| Popularity | 999 | 997 | 994 |
| Dimensions | 1080 x 1080 | 400 x 400 | 360 x 640 |
| Creative Type | Video | Video | Video |
| Network | IronSource | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Serbia and Montenegro,Ukraine,United States,Canada,Faroe Islands,Romania,Malta,Japan,Bosnia Hercegovina,Gibraltar,Albania,Korea,Sweden,United Kingdom,Latvia,Greece,Germany | Monaco,Jersey,Croatia,Austria,Belgium,Norway,Iceland,United States,Vatican City State,San Marino,Liechtenstein,Ireland,Svalbard and Jan Mayen Islands,Sweden,Switzerland,Japan,United Kingdom,Canada,Australia,Italy | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tofu - The Game in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Tofu - The Game's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tofu - The Game, you can click the app name below to view related reports, or you can find more info in ASOTools.