Tower Color Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Tower Color's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tower Color.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Tower Color

App Name : Tower Color

Logo：

OS : iOS

Network : IronSource,AppLovin,Facebook

Developer : Homa Games

Publisher : Masha the Dog - My Virtual Pet,Luxury Car: Showroom Driver,Fotor - Photo Editor&Collage,Delivery Truck Driver Highway Ride Simulator,Motor World: Car Factory,Unraveled - Chat Stories,Double City Bus 3D Parking,OLX Classifieds

Total creative ads during the time period : 194

Duration : 348

Popularity : 25,116

Check ASO Keywords of Tower Color

2. Tower Color’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tower Color in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Tower Color in the recent period. As of 2020-02-05, among the Tower Color‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-02-05, Tower Color's the proportion of networks impressions are placed like this:

TikTok Audience Network's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-02-05, Tower Color‘s network with the most ads is TikTok Audience Network and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Tower Color

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tower Color. We can see some advertising trends.

Top 1 Ad Creative of Tower Color

Ad Details ：

Headline ：Tower Color

Text ：Install and open

Top 2 Ad Creative of Tower Color

Ad Details ：

Headline ：Homa Games

Text ：Il faut bien viser!

Top 3 Ad Creative of Tower Color

Ad Details ：

Headline ：Erreiche Level 100! 🔥

Text ：

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Tower Color in recent advertising is IronSource, and the main creative type is Video.

In conclusion: The above is a free Tower Color's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Tower Color, you can click the app name below to view related reports, or you can find more info in ASOTools.

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