TraceTogether Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TraceTogether's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TraceTogether.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TraceTogether
App Name : TraceTogether
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Government Technology Agency
Publisher : Instagram,Facebook,Gin Rummy - Offline,OLX Classifieds,Fotor - Photo Editor&Collage,A SWAT Assault Commando (17+) - Sniper Team Six,Help The Santa
Total creative ads during the time period : 53
Duration : 425
Popularity : 2,965
Check ASO Keywords of TraceTogether
2. TraceTogether’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TraceTogether in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TraceTogether in the recent period. As of 2021-05-24, among the TraceTogether‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, TraceTogether's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-24, TraceTogether‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of TraceTogether
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TraceTogether. We can see some advertising trends.
Top 1 Ad Creative of TraceTogether
Ad Details ：
Headline ：
Text ：Welcome to the official Smart Nation Singapore Facebook page.
Top 2 Ad Creative of TraceTogether
Ad Details ：
Headline ：
Text ：We are committed to safeguarding your privacy. The logs of #TraceTogether Bluetooth exchanges stay in your phone or token. It is only when you test positive for Covid-19 that MOH will seek your consent to share the logs with them. The data is also encrypted and can only be decrypted with MOH’s privately-held key.
Let's do our part for contact tracing and download the TraceTogether App today. Visit https://www.tracetogether.gov.sg/ for more info.
Top 3 Ad Creative of TraceTogether
Ad Details ：
Headline ：
Text ：Welcome to the official Smart Nation Singapore Facebook page.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 6 | 6 | 6 |
| Popularity | 62 | 61 | 61 |
| Dimensions | 337 x 600 | 1200 x 1200 | 1080 x 1920 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | United States,United Kingdom,Australia,Canada | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for TraceTogether in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free TraceTogether's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TraceTogether, you can click the app name below to view related reports, or you can find more info in ASOTools.