Track&Field Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Track&Field's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Track&Field.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Track&Field
App Name : Track&Field
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Track & Field
Publisher : BeautyPlus - Best Selfie Cam & Easy Photo Editor,Korean Food Recipes - 10k Recipes,Ant Smasher,Instagram,Montage Video Musique,Fotor - Photo Editor&Collage,GulogGratis,Bestie最美自拍-美妆少女潮系美颜P图相机,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 1,675
Duration : 618
Popularity : 102,930
Check ASO Keywords of Track&Field
2. Track&Field’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Track&Field in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Track&Field in the recent period. As of 2021-02-20, among the Track&Field‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 94.29%, Carousel category's proportion is 5.71%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-20, Track&Field's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.29%,
Messenger's proportion is 25.23%,
Instagram's proportion is 24.77%,
Audience Network's proportion is 24.7%,
's proportion is .
In the date of 2021-02-20, Track&Field‘s network with the most ads is Facebook and its proportion is 25.71%.
3. Top 3 Ad Creative Analysis of Track&Field
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Track&Field. We can see some advertising trends.
Top 1 Ad Creative of Track&Field
Ad Details ：
Headline ：
Text ：Mais de 12 mil pessoas já se conectaram com nossa plataforma de bem-estar participando de mais de 100 aulas. E você? Já se inscreveu? Continue em movimento com a gente.
Top 2 Ad Creative of Track&Field
Ad Details ：
Headline ：Track&Field Loja Online | Coleção Inverno 2020
Text ：A @danisuzuki continua em movimento e fez um treino incrível! Vai lá nos stories para se inspirar. E aproveita pra já se inscrever na aula ao vivo de hoje! #mytf
Top 3 Ad Creative of Track&Field
Ad Details ：
Headline ：MÁSCARAS PARA TODOS OS MOMENTOS
Text ：Tecnologia e proteção para seus treinos! Confira os modelos exclusivos de máscaras Track&Field.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 41 | 36 |
| Popularity | 999 | 187 | 177 |
| Dimensions | 332 x 400 | 1440 x 1800 | 600 x 314 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Portugal,Angola,Brazil |
| Language | NA | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Track&Field in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Track&Field's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Track&Field, you can click the app name below to view related reports, or you can find more info in ASOTools.