Tractor Supply Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tractor Supply's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tractor Supply.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tractor Supply
App Name : Tractor Supply
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Tractor Supply Company
Publisher : Instagram,Facebook,MagnoJuegos 5-EN-1,Marry Me - Perfect Wedding Day,MPC Dubstep Hero
Total creative ads during the time period : 64
Duration : 298
Popularity : 16,886
Check ASO Keywords of Tractor Supply
2. Tractor Supply’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tractor Supply in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tractor Supply in the recent period. As of 2021-05-23, among the Tractor Supply‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 75.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Tractor Supply's the proportion of networks impressions are placed like this:
Instagram's proportion is 54.15%,
Facebook's proportion is 22.92%,
Audience Network's proportion is 22.92%,
's proportion is ,
's proportion is .
In the date of 2021-05-23, Tractor Supply‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Tractor Supply
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tractor Supply. We can see some advertising trends.
Top 1 Ad Creative of Tractor Supply
Ad Details ：
Headline ：The Official App for Life Out Here
Text ：Download Now
Top 2 Ad Creative of Tractor Supply
Ad Details ：
Headline ：The Official App for Life Out Here
Text ：Introducing the NEW Tractor Supply app -- shop faster, track orders, schedule deliveries, check your Neighbor's Club account and more! Get Life Out Here in the palm of your hand.
Top 3 Ad Creative of Tractor Supply
Ad Details ：
Headline ：The Official App for Life Out Here
Text ：Introducing the NEW Tractor Supply app -- shop faster, track orders, schedule deliveries, check your Neighbor's Club account and more! Get Life Out Here in the palm of your hand.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 124 | 124 | 124 |
| Popularity | 891 | 890 | 712 |
| Dimensions | 2000 x 2000 | 2000 x 2000 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tractor Supply in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Tractor Supply's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tractor Supply, you can click the app name below to view related reports, or you can find more info in ASOTools.