Transgourmet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Transgourmet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Transgourmet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Transgourmet
App Name : Transgourmet
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Transgourmet Deutschland GmbH & Co. OHG
Publisher : Instagram,Facebook
Total creative ads during the time period : 116
Duration : 452
Popularity : 7,638
Check ASO Keywords of Transgourmet
2. Transgourmet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Transgourmet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Transgourmet in the recent period. As of 2021-05-24, among the Transgourmet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 42.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 57.89%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Transgourmet's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.16%,
Facebook's proportion is 26.92%,
Audience Network's proportion is 23.96%,
Messenger's proportion is 19.96%,
's proportion is .
In the date of 2021-05-24, Transgourmet‘s network with the most ads is Instagram and its proportion is 36.84%.
3. Top 3 Ad Creative Analysis of Transgourmet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Transgourmet. We can see some advertising trends.
Top 1 Ad Creative of Transgourmet
Ad Details ：
Headline ：
Text ：Wir stellen vor: UNSERE NEUE BIO-EIGENMARKE tg Natura 🌱
[ 4 / 4 ] BIOgünstig – BIOsicher – BIOlogisch ✔️
„Mit der neuen Bio-Marke Natura geben wir dem Thema Bio einen festen Platz im Handel und bieten unseren Kundinnen und Kunden ein zertifiziertes Bio-Sortiment, um ihre Ziele im Rahmen des Green Deals zu erreichen“, so Manfred Hofer, Geschäftsführer der Transgourmet Central and Eastern Europe.
Unser Bio-Vollsortiment bietet euch Bio- und EU-Ökosiegel zertifizierte Produkte zu bezahlbaren, marktgerechten Preisen.
Weitere Infos zu unserer neuen Eigenmarke findet ihr unter 👉 www.transgourmet.de/natura
Top 2 Ad Creative of Transgourmet
Ad Details ：
Headline ：
Text ：Wir stellen vor: UNSERE NEUE BIO-EIGENMARKE tg Natura 🌱
[ 4 / 4 ] BIOgünstig – BIOsicher – BIOlogisch ✔️
„Mit der neuen Bio-Marke Natura geben wir dem Thema Bio einen festen Platz im Handel und bieten unseren Kundinnen und Kunden ein zertifiziertes Bio-Sortiment, um ihre Ziele im Rahmen des Green Deals zu erreichen“, so Manfred Hofer, Geschäftsführer der Transgourmet Central and Eastern Europe.
Unser Bio-Vollsortiment bietet euch Bio- und EU-Ökosiegel zertifizierte Produkte zu bezahlbaren, marktgerechten Preisen.
Weitere Infos zu unserer neuen Eigenmarke findet ihr unter 👉 www.transgourmet.de/natura
Top 3 Ad Creative of Transgourmet
Ad Details ：
Headline ：
Text ：Wir stellen vor: UNSERE NEUE BIO-EIGENMARKE tg Natura 🌱
[ 4 / 4 ] BIOgünstig – BIOsicher – BIOlogisch ✔️
„Mit der neuen Bio-Marke Natura geben wir dem Thema Bio einen festen Platz im Handel und bieten unseren Kundinnen und Kunden ein zertifiziertes Bio-Sortiment, um ihre Ziele im Rahmen des Green Deals zu erreichen“, so Manfred Hofer, Geschäftsführer der Transgourmet Central and Eastern Europe.
Unser Bio-Vollsortiment bietet euch Bio- und EU-Ökosiegel zertifizierte Produkte zu bezahlbaren, marktgerechten Preisen.
Weitere Infos zu unserer neuen Eigenmarke findet ihr unter 👉 www.transgourmet.de/natura
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 45 | 45 | 45 |
| Popularity | 237 | 237 | 236 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany,Liechtenstein,Austria | Austria,Liechtenstein,Germany | Austria,Liechtenstein,Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Transgourmet in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Transgourmet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Transgourmet, you can click the app name below to view related reports, or you can find more info in ASOTools.