Travellers Home Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Travellers Home's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Travellers Home.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Travellers Home
App Name : Travellers Home
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Travellers Home
Publisher : 图画书的女孩：手指绘画着色页时尚，猫，小马更多！,Candy Makeup Beauty Game,蜜桃播放器(高清播放)-万能视频解码神器,Drift Mania Championship,Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs,纹身大全 - 最新潮流刺青图库设计交流平台,Funny Supermarket game,LUCKY BLOCK MOD for Minecraft PC Edition - The Best Wiki for MCPC Edition,Running Circles,Racing Moto : No Limits
Total creative ads during the time period : 290
Duration : 314
Popularity : 32,367
Check ASO Keywords of Travellers Home
2. Travellers Home’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Travellers Home in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Travellers Home in the recent period. As of 2021-02-19, among the Travellers Home‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-19, Travellers Home's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-19, Travellers Home‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Travellers Home
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Travellers Home. We can see some advertising trends.
Top 1 Ad Creative of Travellers Home
Ad Details ：
Headline ：Up to 58% Off Limit Stock
Text ：New Men's Luxury Style Waterproof Leather&Microfibre Anti-Theft Business Travel Smart Backpack with USB Charging For 15.6″ Laptop
Top 2 Ad Creative of Travellers Home
Ad Details ：
Headline ：Up to 58% Off Limit Stock
Text ：New Men's Luxury Style Waterproof Leather&Microfibre Anti-Theft Business Travel Smart Backpack with USB Charging For 15.6″ Laptop
Top 3 Ad Creative of Travellers Home
Ad Details ：
Headline ：Up to 58% Off Limit Stock
Text ：New Men's Luxury Style Waterproof Leather&Microfibre Anti-Theft Business Travel Smart Backpack with USB Charging For 15.6″ Laptop
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 4 | 4 | 4 |
| Popularity | 57 | 57 | 57 |
| Dimensions | 720 x 557 | 720 x 557 | 720 x 557 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Australia,Canada | Canada,Australia,United States,United Kingdom | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Travellers Home in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Travellers Home's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Travellers Home, you can click the app name below to view related reports, or you can find more info in ASOTools.