Traveloka: Book Hotel, Flight Ticket Activities Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Traveloka: Book Hotel, Flight Ticket Activities’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Traveloka: Book Hotel, Flight Ticket Activities.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Traveloka: Book Hotel, Flight Ticket Activities

App Name : Traveloka: Book Hotel, Flight Ticket Activities

Logo

Traveloka: Book Hotel, Flight Ticket  Activities-SocialPeta

OS : Android

Network : Audience Network,Google Ads(Admob),Facebook

Developer : Traveloka

Publisher : Sweet Selfie Camera:Beauty cam,photoselfie editor,Treehouse Table,True Mobile Caller ID Locator Call Blocker,BeautyPlus - Easy Photo Editor Selfie Camera,Tandem Language Exchange: Speak learn languages,TalkU Free Calls +Free Texting +International Call,YouCam Nails - Manicure Salon for Custom Nail Art,Talkray - Free Chats Calls,SHAREit - Transfer Share

Total creative ads during the time period : 52,700

Duration : 1,950

Popularity : 1,127,118

2. Traveloka: Book Hotel, Flight Ticket Activities’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Traveloka: Book Hotel, Flight Ticket Activities in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Traveloka: Book Hotel, Flight Ticket Activities in the recent period. As of 2020-09-07, among the Traveloka: Book Hotel, Flight Ticket Activities‘s ad creative, the Html category’s proportion is 81.25%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 18.75%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Traveloka: Book Hotel, Flight Ticket Activities’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

Facebook’s proportion is 0.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Traveloka: Book Hotel, Flight Ticket Activities‘s network with the most ads is Google Ads(Admob) and its proportion is 81.25%.

3. Top 3 Ad Creative Analysis of Traveloka: Book Hotel, Flight Ticket Activities

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Traveloka: Book Hotel, Flight Ticket Activities. We can see some advertising trends.

Top 1 Ad Creative of Traveloka: Book Hotel, Flight Ticket Activities

Ad Details :

Headline :Traveloka Book Flight & Hotel

Text :Siapkan diri untuk menyanyikan lagu-lagu favorit. Tiket masih tersedia di Traveloka!

Top 2 Ad Creative of Traveloka: Book Hotel, Flight Ticket Activities

Ad Details :

Headline :Traveloka เที่ยวบินที่พัก

Text :ประหยัดทุกทริป คลิกเดียว เที่ยวเลย! โปรโมชั่นสุดคุ้มมากมายรออยู่บนแอพ Traveloka!

Top 3 Ad Creative of Traveloka: Book Hotel, Flight Ticket Activities

Ad Details :

Headline :Traveloka Book Flight & Hotel

Text :#SekarangMomennya daftar Traveloka PayLater! Rencana aman, yang dadakan tetap jalan.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 160 347 312
Popularity 998 994 948
Dimensions 400 x 224 1080 x 1080 400 x 400
Creative Type Video Video Video
Network Audience Network Facebook Audience Network
Related Ads 73 2 3
Countries Indonesia Thailand Indonesia
Language Indonesian Thai Indonesian

Through the above analysis, we can see that the most effective channel for Traveloka: Book Hotel, Flight Ticket Activities in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Traveloka: Book Hotel, Flight Ticket Activities’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Traveloka: Book Hotel, Flight Ticket Activities, you can click the app name below to view related reports.