Traveloka: Book Hotel, Flight Ticket & Activities Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Traveloka: Book Hotel, Flight Ticket & Activities's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Traveloka: Book Hotel, Flight Ticket & Activities.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Traveloka: Book Hotel, Flight Ticket & Activities
App Name : Traveloka: Book Hotel, Flight Ticket & Activities
Logo：
OS : Android
Network : Audience Network,Google Ads(Admob),Facebook
Developer : Traveloka
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Total creative ads during the time period : 10,000
Duration : 2,140
Popularity : 1,537,865
Check ASO Keywords of Traveloka: Book Hotel, Flight Ticket & Activities
2. Traveloka: Book Hotel, Flight Ticket & Activities’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Traveloka: Book Hotel, Flight Ticket & Activities in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Traveloka: Book Hotel, Flight Ticket & Activities in the recent period. As of 2021-03-16, among the Traveloka: Book Hotel, Flight Ticket & Activities‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 5.3%, Playable Ads category's proportion is 0.0%, Image category's proportion is 91.67%, Carousel category's proportion is 3.03%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Traveloka: Book Hotel, Flight Ticket & Activities's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.5%,
Audience Network's proportion is 25.46%,
Instagram's proportion is 25.38%,
Messenger's proportion is 23.66%,
's proportion is .
In the date of 2021-03-16, Traveloka: Book Hotel, Flight Ticket & Activities‘s network with the most ads is Instagram and its proportion is 26.52%.
3. Top 3 Ad Creative Analysis of Traveloka: Book Hotel, Flight Ticket & Activities
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Traveloka: Book Hotel, Flight Ticket & Activities. We can see some advertising trends.
Top 1 Ad Creative of Traveloka: Book Hotel, Flight Ticket & Activities
Ad Details ：
Headline ：Traveloka Book Flight & Hotel
Text ：Siapkan diri untuk menyanyikan lagu-lagu favorit. Tiket masih tersedia di Traveloka!
Top 2 Ad Creative of Traveloka: Book Hotel, Flight Ticket & Activities
Ad Details ：
Headline ：Traveloka เที่ยวบินที่พัก
Text ：ประหยัดทุกทริป คลิกเดียว เที่ยวเลย! โปรโมชั่นสุดคุ้มมากมายรออยู่บนแอพ Traveloka!
Top 3 Ad Creative of Traveloka: Book Hotel, Flight Ticket & Activities
Ad Details ：
Headline ：Cheaper Price on App
Text ：Complete your vacation experience with Traveloka
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 160 | 347 | 325 |
| Popularity | 998 | 994 | 987 |
| Dimensions | 400 x 224 | 1080 x 1080 | 512 x 250 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Google Ads(Admob) | |
| Related Ads | 73 | 2 | 2 |
| Countries | Indonesia | Thailand | Canada,United States,Australia,United Kingdom |
| Language | Indonesian | Thai | English |
Through the above analysis, we can see that the most effective channel for Traveloka: Book Hotel, Flight Ticket & Activities in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Traveloka: Book Hotel, Flight Ticket & Activities's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Traveloka: Book Hotel, Flight Ticket & Activities, you can click the app name below to view related reports, or you can find more info in ASOTools.