Traveloka: Flight, Hotel, Trip Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Traveloka: Flight, Hotel, Trip's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Traveloka: Flight, Hotel, Trip.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Traveloka: Flight, Hotel, Trip
App Name : Traveloka: Flight, Hotel, Trip
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Facebook
Developer : PT Traveloka Indonesia
Publisher : Fotor - Photo Editor&Collage,GulogGratis,Instagram,OLX Classifieds,MakeupPlus - Virtual Makeup,MySQL QueryDB Client,开箱模拟器 for 皇室战争,Facebook,地铁跑酷 - 官方中文版
Total creative ads during the time period : 10,000
Duration : 2,140
Popularity : 967,267
Check ASO Keywords of Traveloka: Flight, Hotel, Trip
2. Traveloka: Flight, Hotel, Trip’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Traveloka: Flight, Hotel, Trip in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Traveloka: Flight, Hotel, Trip in the recent period. As of 2021-03-16, among the Traveloka: Flight, Hotel, Trip‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 6.59%, Playable Ads category's proportion is 0.0%, Image category's proportion is 89.01%, Carousel category's proportion is 4.4%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Traveloka: Flight, Hotel, Trip's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.06%,
Instagram's proportion is 25.83%,
Audience Network's proportion is 25.01%,
Messenger's proportion is 23.09%,
's proportion is .
In the date of 2021-03-16, Traveloka: Flight, Hotel, Trip‘s network with the most ads is Facebook and its proportion is 26.37%.
3. Top 3 Ad Creative Analysis of Traveloka: Flight, Hotel, Trip
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Traveloka: Flight, Hotel, Trip. We can see some advertising trends.
Top 1 Ad Creative of Traveloka: Flight, Hotel, Trip
Ad Details ：
Headline ：Epic Sale Diskon s.d. 80%
Text ：Jangan lewatkan Traveloka Epic Sale mulai 5-11 November 2020 dan dapatkan diskon hotel s.d. 80%! #BikinJadiEPIC
Top 2 Ad Creative of Traveloka: Flight, Hotel, Trip
Ad Details ：
Headline ：#TravelokaXperience
Text ：
Top 3 Ad Creative of Traveloka: Flight, Hotel, Trip
Ad Details ：
Headline ：Traveloka Book Flight & Hotel
Text ：Ready to have fun? Meet Traveloka Xperience!🎡 Whether you want to go out with your...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 5 | 93 | 148 |
| Popularity | 872 | 689 | 601 |
| Dimensions | 1080 x 1080 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Indonesia | Philippines,United States | Canada,United States,Australia,United Kingdom |
| Language | Indonesian | NA | English |
Through the above analysis, we can see that the most effective channel for Traveloka: Flight, Hotel, Trip in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Traveloka: Flight, Hotel, Trip's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Traveloka: Flight, Hotel, Trip, you can click the app name below to view related reports, or you can find more info in ASOTools.