Traverse Insurance Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Traverse Insurance's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Traverse Insurance.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Traverse Insurance
App Name : Traverse Insurance
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Pineapple Tech Inc
Publisher : Instagram,Facebook
Total creative ads during the time period : 243
Duration : 203
Popularity : 28,971
Check ASO Keywords of Traverse Insurance
2. Traverse Insurance’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Traverse Insurance in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Traverse Insurance in the recent period. As of 2021-03-14, among the Traverse Insurance‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 13.04%, Carousel category's proportion is 86.96%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Traverse Insurance's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.49%,
Instagram's proportion is 31.38%,
Audience Network's proportion is 25.8%,
Messenger's proportion is 11.33%,
's proportion is .
In the date of 2021-03-14, Traverse Insurance‘s network with the most ads is Facebook and its proportion is 30.43%.
3. Top 3 Ad Creative Analysis of Traverse Insurance
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Traverse Insurance. We can see some advertising trends.
Top 1 Ad Creative of Traverse Insurance
Ad Details ：
Headline ：Traverse Insurance
Text ：Hi, we're Traverse and we are a really cool Insurtech brand! 📱Our camera-first app will have you covered ☔️in under 2 minutes. Don't believe us? Try it! 😉 #TraverseInsurance #TraversePower
Top 2 Ad Creative of Traverse Insurance
Ad Details ：
Headline ：Traverse Insurance
Text ：Hi, we're Traverse and we are a really cool Insurtech brand! 📱Our camera-first app will have you covered ☔️in under 2 minutes. Don't believe us? Try it! 😉 #TraverseInsurance #TraversePower
Top 3 Ad Creative of Traverse Insurance
Ad Details ：
Headline ：Traverse Insurance
Text ：Hi, we're Traverse and we are a really cool Insurtech brand! 📱Our camera-first app will have you covered ☔️in under 2 minutes. Don't believe us? Try it! 😉 #TraverseInsurance #TraversePower
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 69 | 69 | 69 |
| Popularity | 482 | 476 | 475 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Traverse Insurance in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Traverse Insurance's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Traverse Insurance, you can click the app name below to view related reports, or you can find more info in ASOTools.