Tumblr Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Tumblr’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tumblr.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Tumblr

App Name : Tumblr



OS : Android

Network : Twitter,Audience Network,Facebook

Developer : Tumblr, Inc.

Publisher : Korean Food Recipes - 10k Recipes,BeautyPlus - Easy Photo Editor Selfie Camera,打工趣 - 最棒的兼職工作資訊平台,Sweet Selfie Camera:Beauty cam,photoselfie editor,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 78

Duration : 1,749

Popularity : 5,204

2. Tumblr’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Tumblr in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Tumblr in the recent period. As of 2020-09-07, among the Tumblr‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Tumblr’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 42.04%,

Instagram’s proportion is 28.98%,

Messenger’s proportion is 28.98%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Tumblr‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Tumblr

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tumblr. We can see some advertising trends.

Top 1 Ad Creative of Tumblr

Ad Details :

Headline :Incomprendida

Text :

Top 2 Ad Creative of Tumblr

Ad Details :

Headline :Incomprendida

Text :

Top 3 Ad Creative of Tumblr

Ad Details :

Headline :Incomprendida

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 174 162 126
Popularity 985 968 896
Dimensions 640 x 483 640 x 483 640 x 483
Creative Type Image Image Image
Network Facebook Audience Network Instagram
Related Ads 1 1 1
Countries Guatemala,Spain,Mexico Spain,Guatemala,Mexico Mexico,Guatemala,Spain
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Tumblr in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Tumblr’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Tumblr, you can click the app name below to view related reports.