TV JOJ Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the TV JOJ’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TV JOJ.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of TV JOJ

App Name : TV JOJ

Logo

TV JOJ-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Slovenska produkcna, a.s.

Publisher :

Total creative ads during the time period : 560

Duration : 372

Popularity : 33,769

2. TV JOJ’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser TV JOJ in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of TV JOJ in the recent period. As of 2020-09-07, among the TV JOJ‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 92.59%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 7.41%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, TV JOJ’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 60.85%,

Facebook’s proportion is 18.41%,

Instagram’s proportion is 10.37%,

Messenger’s proportion is 10.37%,

’s proportion is .

In the date of 2020-09-07, TV JOJ‘s network with the most ads is YouTube and its proportion is 37.04%.

3. Top 3 Ad Creative Analysis of TV JOJ

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TV JOJ. We can see some advertising trends.

Top 1 Ad Creative of TV JOJ

Ad Details :

Headline :Kristína Greppelová ukázala tehotenské bruško: Aha, ako sa už krásne zaguľatila!

Text :Predstaviteľka Klaudie z obľúbeného seriálu Prázdniny je v radostnom očakávaní a už na prelome júna a júla by sa mala stať dvojnásobnou maminou. O tom, že sa jej pôrod blíži, svedčí aj krásne guľaté tehotenské bruško.

Top 2 Ad Creative of TV JOJ

Ad Details :

Headline :Kristína Greppelová ukázala tehotenské bruško: Aha, ako sa už krásne zaguľatila!

Text :Predstaviteľka Klaudie z obľúbeného seriálu Prázdniny je v radostnom očakávaní a už na prelome júna a júla by sa mala stať dvojnásobnou maminou. O tom, že sa jej pôrod blíži, svedčí aj krásne guľaté tehotenské bruško.

Top 3 Ad Creative of TV JOJ

Ad Details :

Headline :Kandráčovci už kupujú výbavičku pre dcérku: Aha, akú bude mať krásnu folklórnu perinku!

Text :Obľúbený muzikant Ondrej Kandráč sa začiatkom leta stane po tretí raz otcom, keď jeho milovaná manželka Erika privedie na svet dievčatko – dcérku Máriu. Keďže čas do jej príchodu sa pomaly, ale iste kráti, začali jej chystať výbavičku. Nuž, a akú perinku môže mať dieťa ...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 54 54 24
Popularity 148 148 82
Dimensions 1200 x 675 1200 x 675 1200 x 675
Creative Type Image Image Image
Network Facebook Facebook Messenger
Related Ads 2 2 2
Countries Slovak Slovak Slovak
Language NA NA NA

Through the above analysis, we can see that the most effective channel for TV JOJ in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free TV JOJ’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to TV JOJ, you can click the app name below to view related reports.