TV JOJ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TV JOJ's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TV JOJ.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TV JOJ
App Name : TV JOJ
Logo：
OS : Android
Network : Facebook,Instagram,YouTube
Developer : Slovenská produkčná a.s.
Publisher : Instagram,Facebook
Total creative ads during the time period : 745
Duration : 561
Popularity : 45,480
Check ASO Keywords of TV JOJ
2. TV JOJ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TV JOJ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TV JOJ in the recent period. As of 2021-03-16, among the TV JOJ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, TV JOJ's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, TV JOJ‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of TV JOJ
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TV JOJ. We can see some advertising trends.
Top 1 Ad Creative of TV JOJ
Ad Details ：
Headline ：Prázdniny 2. 9.
Text ：www.joj.sk/prazdniny
Top 2 Ad Creative of TV JOJ
Ad Details ：
Headline ：Prázdniny 2. 9.
Text ：www.joj.sk/prazdniny
Top 3 Ad Creative of TV JOJ
Ad Details ：
Headline ：
Text ：Dnes sme strávili krásne ráno v príjemnej spoločnosti herečky Judity Hansman, spoluatorky multižánrového projektu Slovensko Noir, a moderátorov z Televízia JOJ. 🙌
Ak ste ranné vysielanie nestihli (alebo nebodaj prespali 😴), z archívu TV JOJ si môžete pozrieť, čo sme hovorili o kultúre, umení a aktuálnej predpredajovej kampani. Nájdete nás v 1 hod a 5 min a 1 hod a 40 min, ale odporúčame si pozrieť celé vysielanie. Pán primátor Bratislavy, Matúš Vallo, sa napríklad rozrečnil aj o Grösslingových kúpeľoch a to sa tiež veľmi dobre počúVallo. ☝️
Link na archív - 1 hod a 5 min a 1 hod a 40 min 👉 https://videoportal.joj.sk/ranne-noviny/epizoda/84669-ranne-noviny
Prešporské divadlo #ezopo #slovenskonoir
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 145 | 81 | 112 |
| Popularity | 970 | 628 | 529 |
| Dimensions | 1060 x 175 | 2120 x 351 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | YouTube | YouTube | Audience Network |
| Related Ads | 1 | 1 | 3 |
| Countries | Slovak,Spain,Morocco,Thailand,Saudi Arabia,Sweden,Bulgaria,Denmark,Brazil,Croatia,Pakistan,India,Indonesia,Philippines,Israel,Vietnam,France,Russia,Algeria,Norway | Slovak,Romania,Philippines,Egypt,France,Argentina,Brazil,Ukraine,Algeria,Thailand,Sweden,Singapore,United States,Japan,Pakistan,Indonesia,Saudi Arabia,Taiwan,Turkey,United Kingdom | Slovak |
| Language | Polish | Polish | NA |
Through the above analysis, we can see that the most effective channel for TV JOJ in recent advertising is YouTube, and the main creative type is Image.
In conclusion: The above is a free TV JOJ's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TV JOJ, you can click the app name below to view related reports, or you can find more info in ASOTools.