TVBS 新聞 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TVBS 新聞's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TVBS 新聞.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TVBS 新聞
App Name : TVBS 新聞
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : TVBS
Publisher : Instagram,Facebook,All Recipes Free - Food Recipes App,Fotor - Photo Editor&Collage
Total creative ads during the time period : 248
Duration : 1,189
Popularity : 23,057
Check ASO Keywords of TVBS 新聞
2. TVBS 新聞’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TVBS 新聞 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TVBS 新聞 in the recent period. As of 2021-03-16, among the TVBS 新聞‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, TVBS 新聞's the proportion of networks impressions are placed like this:
Facebook's proportion is 99.49%,
Audience Network's proportion is 0.17%,
Instagram's proportion is 0.17%,
Messenger's proportion is 0.17%,
's proportion is .
In the date of 2021-03-16, TVBS 新聞‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of TVBS 新聞
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TVBS 新聞. We can see some advertising trends.
Top 1 Ad Creative of TVBS 新聞
Ad Details ：
Headline ：退而不休再創業 長者力拚事業第二春│TVBS新聞網
Text ：台灣進入高齡化社會，但很多長者從職場退下來後，還是退而不休，希望可以繼續打拚，許多人會選擇創業，但創業有想像中美好嗎？或者創業之後必須面臨很多現實因素呢？我們透過鏡頭親自找到案例，看看這些長者如何從原...
Top 2 Ad Creative of TVBS 新聞
Ad Details ：
Headline ：「有錢再讓你補習」重聽父拖癌體賣玉米 揮汗苦撐為了家│TVBS新聞網
Text ：日子再苦還是要過下去！台中一對夫妻平時靠擺攤賣雜貨及水煮玉米賺錢，丈夫雙耳重聽、又罹患腎臟癌，體力相當不好，卻因全身癌細胞過多無法開刀治療。為了照顧2名就讀國中的孩子，夫妻倆每天早早出門擺攤，直到晚上7....
Top 3 Ad Creative of TVBS 新聞
Ad Details ：
Headline ：「有錢再讓你補習」重聽父拖癌體賣玉米 揮汗苦撐為了家│TVBS新聞網
Text ：日子再苦還是要過下去！台中一對夫妻平時靠擺攤賣雜貨及水煮玉米賺錢，丈夫雙耳重聽、又罹患腎臟癌，體力相當不好，卻因全身癌細胞過多無法開刀治療。為了照顧2名就讀國中的孩子，夫妻倆每天早早出門擺攤，直到晚上7....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 273 | 258 | 258 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 720 x 379 | 1060 x 596 | 1060 x 596 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan | Hong Kong,Macau,Taiwan | Macau,Hong Kong,Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for TVBS 新聞 in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free TVBS 新聞's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TVBS 新聞, you can click the app name below to view related reports, or you can find more info in ASOTools.