Tweak and Eat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tweak and Eat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tweak and Eat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tweak and Eat
App Name : Tweak and Eat
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Messenger
Developer : PurpleTeal
Publisher : Calorie counter,Health and Nutrition Guide,Kaloridagboka,Slimming Tracker,Snore partner aid warnings,Instagram,Lose Belly Fat at Home - Lose Weight Flat Stomach
Total creative ads during the time period : 24
Duration : 556
Popularity : 1,430
Check ASO Keywords of Tweak and Eat
2. Tweak and Eat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tweak and Eat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tweak and Eat in the recent period. As of 2021-01-02, among the Tweak and Eat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-02, Tweak and Eat's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.06%,
Audience Network's proportion is 23.31%,
Instagram's proportion is 23.31%,
Messenger's proportion is 23.31%,
's proportion is .
In the date of 2021-01-02, Tweak and Eat‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Tweak and Eat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tweak and Eat. We can see some advertising trends.
Top 1 Ad Creative of Tweak and Eat
Ad Details ：
Headline ：Lose weight. It
Text ：Want to reach health goals?Take foto of ur plate.Get it tweaked by nutritionist as u eat.
Top 2 Ad Creative of Tweak and Eat
Ad Details ：
Headline ：Lose weight. It
Text ：We Tweak. U eat healthy.
Top 3 Ad Creative of Tweak and Eat
Ad Details ：
Headline ：Want to eat Healthy?
Text ：01. Use the app to take a photo of the plate. 'Tweak it'. Get a tweak of your plate from a certified nutritionist as you are eating 02. Share the Tweak to the 'Tweak Wall'. Have the other Tweaker's 'Awesome' it and 'Comment' 03. 'MY EDR' (Electronic Diet Report) will have your 'Food and Tweak' Diary...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 5 | 1 | 1 |
| Popularity | 53 | 51 | 51 |
| Dimensions | 854 x 480 | 480 x 720 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 3 | 1 | 1 |
| Countries | United Kingdom,Canada,Australia,Malaysia,United States | United States,Malaysia,United Kingdom,Australia,Canada | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Tweak and Eat in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Tweak and Eat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tweak and Eat, you can click the app name below to view related reports, or you can find more info in ASOTools.