Twitch: Livestream Multiplayer Games & Esports Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Twitch: Livestream Multiplayer Games & Esports's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Twitch: Livestream Multiplayer Games & Esports.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Twitch: Livestream Multiplayer Games & Esports
App Name : Twitch: Livestream Multiplayer Games & Esports
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Twitch Interactive, Inc.
Publisher : Instagram,Facebook,Treehouse Table,Avira Antivirus 2020 - Virus Cleaner & VPN,BeSoccer - Soccer Live Score,USA Weather forecast,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 678
Duration : 2,083
Popularity : 69,268
Check ASO Keywords of Twitch: Livestream Multiplayer Games & Esports
2. Twitch: Livestream Multiplayer Games & Esports’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Twitch: Livestream Multiplayer Games & Esports in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Twitch: Livestream Multiplayer Games & Esports in the recent period. As of 2021-03-15, among the Twitch: Livestream Multiplayer Games & Esports‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Twitch: Livestream Multiplayer Games & Esports's the proportion of networks impressions are placed like this:
Facebook's proportion is 24.95%,
Audience Network's proportion is 24.95%,
Instagram's proportion is 24.95%,
Messenger's proportion is 24.95%,
Google Ads(Admob)'s proportion is 0.2%.
In the date of 2021-03-15, Twitch: Livestream Multiplayer Games & Esports‘s network with the most ads is Facebook and its proportion is 24.7%.
3. Top 3 Ad Creative Analysis of Twitch: Livestream Multiplayer Games & Esports
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Twitch: Livestream Multiplayer Games & Esports. We can see some advertising trends.
Top 1 Ad Creative of Twitch: Livestream Multiplayer Games & Esports
Ad Details ：
Headline ：Join the community.
Text ：Don
Top 2 Ad Creative of Twitch: Livestream Multiplayer Games & Esports
Ad Details ：
Headline ：Fortnite on Twitch.
Text ：Fortnite. Twitch. Live.
Top 3 Ad Creative of Twitch: Livestream Multiplayer Games & Esports
Ad Details ：
Headline ：Fortnite en Twitch.
Text ：Los mejores jugadores del mundo están jugando en vivo en Twitch.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 244 | 248 | 56 |
| Popularity | 806 | 461 | 334 |
| Dimensions | 1280 x 720 | 512 x 250 | 1280 x 720 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 3 | 9 | 1 |
| Countries | Germany,Austria,Liechtenstein | Australia,Canada,United Kingdom,United States | Colombia,Cuba,Spain,Argentina,Mexico,Chile,Paraguay,Panama,Peru,Venezuela |
| Language | German | English | Spanish |
Through the above analysis, we can see that the most effective channel for Twitch: Livestream Multiplayer Games & Esports in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Twitch: Livestream Multiplayer Games & Esports's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Twitch: Livestream Multiplayer Games & Esports, you can click the app name below to view related reports, or you can find more info in ASOTools.