Two Dots Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Two Dots's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Two Dots.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Two Dots
App Name : Two Dots
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : PlayDots
Publisher : Instagram,Facebook,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,SHAREit - Transfer & Share,USA Weather forecast
Total creative ads during the time period : 4,642
Duration : 2,335
Popularity : 796,685
Check ASO Keywords of Two Dots
2. Two Dots’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Two Dots in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Two Dots in the recent period. As of 2021-03-15, among the Two Dots‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Two Dots's the proportion of networks impressions are placed like this:
Instagram's proportion is 61.2%,
Google Ads(Admob)'s proportion is 38.8%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Two Dots‘s network with the most ads is Google Ads(Admob) and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Two Dots
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Two Dots. We can see some advertising trends.
Top 1 Ad Creative of Two Dots
Ad Details ：
Headline ：Two Dots
Text ：We are a NYC-based mobile gaming studio and the makers of #Dots, @TwoDots, and @DotsandCo. We love to #playbeautifully
Top 2 Ad Creative of Two Dots
Ad Details ：
Headline ：Two Dots
Text ：We are a NYC-based mobile gaming studio and the makers of #Dots, @TwoDots, and @DotsandCo. We love to #playbeautifully
Top 3 Ad Creative of Two Dots
Ad Details ：
Headline ：
Text ：We are a NYC-based mobile gaming studio and the makers of #Dots, @TwoDots, and @DotsandCo. We love to #playbeautifully
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,170 | 1,142 | 569 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 800 x 320 | 800 x 320 | 800 x 320 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Australia,China,Malaysia,Canada,United States,United Kingdom | Malaysia,United States,United Kingdom,Canada,Australia | Malaysia,Germany,United States,India,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Two Dots in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Two Dots's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Two Dots, you can click the app name below to view related reports, or you can find more info in ASOTools.