Uber Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Uber’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Uber.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Uber

App Name : Uber

Logo

Uber-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : 御驾(上海)网络技术服务有限公司

Publisher : Treehouse Table,Vegan Recipes Free,Video Collage Maker,SHAREit - Transfer Share,Korean Food Recipes - 10k Recipes,Universal Email App,USA Weather forecast,TalkU Free Calls +Free Texting +International Call

Total creative ads during the time period : 7,275

Duration : 2,327

Popularity : 457,857

2. Uber’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Uber in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Uber in the recent period. As of 2020-09-07, among the Uber‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 94.29%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 5.71%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Uber’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 52.99%,

Instagram’s proportion is 47.01%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Uber‘s network with the most ads is Instagram and its proportion is 51.43%.

3. Top 3 Ad Creative Analysis of Uber

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Uber. We can see some advertising trends.

Top 1 Ad Creative of Uber

Ad Details :

Headline :Use code SHOMOYMOTO | 30% off 3 MOTO rides*

Text :১১:৩০ ঘুম থেকে wake-up, তরুণী জানালো ১২ টায় না আসলে break-up! তরুণ কি পৌঁছাবে সময় মতো?

Top 2 Ad Creative of Uber

Ad Details :

Headline :Uber Drives the Vote | Uber Newsroom US

Text :The latest news, updates, and announcements from Uber.

Top 3 Ad Creative of Uber

Ad Details :

Headline :Use code SHOMOYMOTO | 30% off 3 MOTO rides*

Text :১১:৩০ ঘুম থেকে wake-up, তরুণী জানালো ১২ টায় না আসলে break-up! তরুণ কি পৌঁছাবে সময় মতো?

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 92 532 264
Popularity 999 999 999
Dimensions 1000 x 1000 1019 x 575 1000 x 1000
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 3
Countries Bangladesh United States,Australia,Canada,United Kingdom Bangladesh
Language NA English NA

Through the above analysis, we can see that the most effective channel for Uber in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Uber’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Uber, you can click the app name below to view related reports.