Uber Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Uber's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Uber.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Uber

App Name : Uber



OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Uber Technologies, Inc.

Publisher : AppBox Pro,SoundTube Free Music Player,PinyinMate - Learn Mandarin,Canasta - Card Game,点泡泡 - Tap Tap Bubble,Instagram,Buraco Mano a Mano,Entutele,Damas Online

Total creative ads during the time period : 10,000

Duration : 2,517

Popularity : 2,083,355

Check ASO Keywords of Uber

2. Uber’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Uber in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Uber in the recent period. As of 2021-03-15, among the Uber‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Uber's the proportion of networks impressions are placed like this:

Instagram's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-03-15, Uber‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Uber

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Uber. We can see some advertising trends.

Top 1 Ad Creative of Uber

Ad Details :

Headline :Uber

Text :

Top 2 Ad Creative of Uber

Ad Details :

Headline :Use code SHOMOYMOTO | 30% off 3 MOTO rides*

Text :

Top 3 Ad Creative of Uber

Ad Details :

Headline :Uber

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 380 342 380
Popularity 999 999 999
Dimensions 1080 x 1080
Creative Type Image Video Image
Network Twitter Facebook Twitter
Related Ads 1 1 1
Countries Angola,Portugal,Brazil Bangladesh,United Arab Emirates Angola,Portugal,Brazil
Language Portuguese English Portuguese

Through the above analysis, we can see that the most effective channel for Uber in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free Uber's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Uber, you can click the app name below to view related reports, or you can find more info in ASOTools.