udn News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the udn News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps udn News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of udn News
App Name : udn News
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : udn.com
Publisher : Facebook,Instagram,YouCam Perfect - Best Photo Editor & Selfie Camera,YouCam Nails - Manicure Salon for Custom Nail Art,Text Free: WiFi Calling App ,Free VPN security unblock Proxy -Snap Master VPN
Total creative ads during the time period : 3,367
Duration : 1,537
Popularity : 240,596
Check ASO Keywords of udn News
2. udn News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser udn News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of udn News in the recent period. As of 2021-03-15, among the udn News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.13%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.87%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, udn News's the proportion of networks impressions are placed like this:
Facebook's proportion is 37.35%,
Audience Network's proportion is 28.84%,
Instagram's proportion is 17.38%,
Messenger's proportion is 16.43%,
's proportion is .
In the date of 2021-03-15, udn News‘s network with the most ads is Facebook and its proportion is 41.94%.
3. Top 3 Ad Creative Analysis of udn News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of udn News. We can see some advertising trends.
Top 1 Ad Creative of udn News
Ad Details ：
Headline ：義大利宣布「全國大封鎖」！ 總理：國人除工作外不得移動
Text ：#最新 義大利的疫情整個失控...
.
【米蘭現場／台灣人：出門不敢戴口罩 可能會挨揍】
https://bit.ly/2TCUSVN
#義大利 #封鎖 #新冠肺炎
Top 2 Ad Creative of udn News
Ad Details ：
Headline ：義大利宣布「全國大封鎖」！ 總理：國人除工作外不得移動
Text ：#最新 義大利的疫情整個失控...
.
【米蘭現場／台灣人：出門不敢戴口罩 可能會挨揍】
https://bit.ly/2TCUSVN
#義大利 #封鎖 #新冠肺炎
Top 3 Ad Creative of udn News
Ad Details ：
Headline ：媽我考97分！學童對監視器報告 落寞背影惹哭網友
Text ：「媽媽，我考了97分！」回應他的卻是一片寂靜... 【影／媽我考97分！學童對監視器報告 落寞背影惹哭網友】 https://bit.ly/3p0GHXK
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 211 | 209 | 2 |
| Popularity | 995 | 994 | 961 |
| Dimensions | 860 x 573 | 860 x 573 | 1280 x 720 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Malaysia,Taiwan | Malaysia,Taiwan | Malaysia |
| Language | English | English | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for udn News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free udn News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to udn News, you can click the app name below to view related reports, or you can find more info in ASOTools.