UH Now Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UH Now’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UH Now.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UH Now
App Name : UH Now
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : University Hospitals Health System, Inc.
Publisher : YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes,BeautyPlus - Easy Photo Editor Selfie Camera,Blue Light Filter,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor & Collage,Treehouse Table
Total creative ads during the time period : 843
Duration : 1,092
Popularity : 122,326
2. UH Now’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser UH Now in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UH Now in the recent period. As of 2020-09-03, among the UH Now‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 7.55%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 84.91%, Carousel category’s proportion is 7.55%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, UH Now’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 28.82%,
Instagram’s proportion is 25.32%,
Messenger’s proportion is 23.24%,
Audience Network’s proportion is 22.62%,
’s proportion is .
In the date of 2020-09-03, UH Now‘s network with the most ads is Facebook and its proportion is 30.19%.
3. Top 3 Ad Creative Analysis of UH Now
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UH Now. We can see some advertising trends.
Top 1 Ad Creative of UH Now
Ad Details ：
Top 2 Ad Creative of UH Now
Ad Details ：
Headline ：Enlarged Prostate? This Treatment Helps to Avoid Sexual Side Effects.
Text ：Medicine can relieve symptoms of an enlarged prostate, but may cause sexual side effects, such as ejaculation problems and erectile dysfunction. Learn how one treatment option can avoid these side effects.
Top 3 Ad Creative of UH Now
Ad Details ：
Headline ：When CPAP Doesn't Work: Another Option for Sleep Apnea
Text ：Many people find a CPAP machine too noisy or too uncomfortable for sleep. A recently approved treatment called Inspire therapy may help people who want to avoid surgery for sleep apnea.
Basic Info of Top 3 Ad Creative
|Dimensions||1200 x 630||960 x 600||960 x 600|
|Countries||United States||United States||United States|
Through the above analysis, we can see that the most effective channel for UH Now in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free UH Now’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UH Now, you can click the app name below to view related reports.