Umba Mobile - Leading Digital Bank for Africa Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Umba Mobile - Leading Digital Bank for Africa's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Umba Mobile - Leading Digital Bank for Africa.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Umba Mobile - Leading Digital Bank for Africa
App Name : Umba Mobile - Leading Digital Bank for Africa
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Beatha Technology
Publisher : Blue Light Filter - Night Mode, Night Shift,Instagram,30 Day Fitness Challenge - Workout at Home,AirBrush: Easy Photo Editor,Water Drink Reminder,Text Free: WiFi Calling App ,Call Recorder
Total creative ads during the time period : 109
Duration : 764
Popularity : 18,323
Check ASO Keywords of Umba Mobile - Leading Digital Bank for Africa
2. Umba Mobile - Leading Digital Bank for Africa’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Umba Mobile - Leading Digital Bank for Africa in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Umba Mobile - Leading Digital Bank for Africa in the recent period. As of 2021-02-28, among the Umba Mobile - Leading Digital Bank for Africa‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Umba Mobile - Leading Digital Bank for Africa's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-02-28, Umba Mobile - Leading Digital Bank for Africa‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Umba Mobile - Leading Digital Bank for Africa
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Umba Mobile - Leading Digital Bank for Africa. We can see some advertising trends.
Top 1 Ad Creative of Umba Mobile - Leading Digital Bank for Africa
Ad Details ：
Headline ：Download. Register. Go.
Text ：Getting on Umba is as simple as A, B, C.
Top 2 Ad Creative of Umba Mobile - Leading Digital Bank for Africa
Ad Details ：
Headline ：Download. Register. Go.
Text ：Getting on Umba is as simple as A, B, C.
Top 3 Ad Creative of Umba Mobile - Leading Digital Bank for Africa
Ad Details ：
Headline ：Download. Register. Go.
Text ：Getting on Umba is as simple as A, B, C.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 114 | 114 | 114 |
| Popularity | 827 | 827 | 825 |
| Dimensions | 810 x 450 | 810 x 450 | 810 x 450 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,United States,Canada | United States,Australia,Canada,United Kingdom | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Umba Mobile - Leading Digital Bank for Africa in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Umba Mobile - Leading Digital Bank for Africa's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Umba Mobile - Leading Digital Bank for Africa, you can click the app name below to view related reports, or you can find more info in ASOTools.