Umergency Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Umergency's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Umergency.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Umergency
App Name : Umergency
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Umergency LLC
Publisher : Instagram,PhotoGrid Video Collage maker,GeoActivity Rigs,VivaVideo - Video Maker&Editor,Fotor - Photo Editor&Collage
Total creative ads during the time period : 42
Duration : 757
Popularity : 11,270
Check ASO Keywords of Umergency
2. Umergency’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Umergency in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Umergency in the recent period. As of 2020-11-01, among the Umergency‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-01, Umergency's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2020-11-01, Umergency‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Umergency
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Umergency. We can see some advertising trends.
Top 1 Ad Creative of Umergency
Ad Details ：
Headline ：The Emergency App For College Families
Text ："You never know you need this app until it's too late."
98% of parents said that they would be unprepared in the event of an emergency with their college student. Don't wait until it's too late. Download Umergency today!
Top 2 Ad Creative of Umergency
Ad Details ：
Headline ：The Emergency App For College Families
Text ：“The Emergency Communication App For College Families” Umergency is the only all-in-one emergency, health and safety app for college students and families to help navigate through any emergency situation. The Umergency App was developed from real life experiences to instill peace of mind in s...
Top 3 Ad Creative of Umergency
Ad Details ：
Headline ：The Emergency App For College Families
Text ："Every parent with a child in college needs this app!" - Elize Z. The award-winning emergency, health, and safety app, as featured in: HuffPost & Inc. Magazine.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 339 | 339 | 339 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 2048 x 1365 | 2048 x 1365 | 2048 x 1366 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Umergency in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Umergency's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Umergency, you can click the app name below to view related reports, or you can find more info in ASOTools.