UMZU Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UMZU's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UMZU.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UMZU
App Name : UMZU
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : UMZU
Publisher : Parenting Challenge Quiz: 100+ Puzzles for Parents,Computer Awareness for Banks,Snore partner aid warnings,Quittungsprüfer (Lotto, uvm.),Zen Garden Live Wallpaper,Kuran-ı Kerim 9.Cüz,Cheefy,Biriyani Recipes,Baal Namavali
Total creative ads during the time period : 87
Duration : 282
Popularity : 9,404
Check ASO Keywords of UMZU
2. UMZU’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UMZU in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UMZU in the recent period. As of 2021-05-27, among the UMZU‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, UMZU's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, UMZU‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of UMZU
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UMZU. We can see some advertising trends.
Top 1 Ad Creative of UMZU
Ad Details ：
Headline ：UMZU® Official App
Text ：Cutting Edge Natural Remedies
Top 2 Ad Creative of UMZU
Ad Details ：
Headline ：UMZU® Official App
Text ：Cutting Edge Natural Remedies
Top 3 Ad Creative of UMZU
Ad Details ：
Headline ：UMZU® Official App
Text ：Cutting Edge Natural Remedies
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 132 | 42 | 40 |
| Popularity | 511 | 220 | 205 |
| Dimensions | 640 x 360 | 640 x 360 | 640 x 360 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | United States,Australia,United Kingdom,Canada | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for UMZU in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free UMZU's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UMZU, you can click the app name below to view related reports, or you can find more info in ASOTools.