UnderTheRadar Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UnderTheRadar's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UnderTheRadar.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UnderTheRadar
App Name : UnderTheRadar
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : MODEL MEDIA LIMITED
Publisher : Instagram,Facebook
Total creative ads during the time period : 231
Duration : 701
Popularity : 14,856
Check ASO Keywords of UnderTheRadar
2. UnderTheRadar’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UnderTheRadar in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UnderTheRadar in the recent period. As of 2021-05-25, among the UnderTheRadar‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, UnderTheRadar's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.31%,
Instagram's proportion is 49.69%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-25, UnderTheRadar‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of UnderTheRadar
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UnderTheRadar. We can see some advertising trends.
Top 1 Ad Creative of UnderTheRadar
Ad Details ：
Headline ：Pickle Darling - Autumn Tour (Auckland)
Text ：Pickle Darling - Autumn Tour - To celebrate the season of Autumn and all that it brings, Pickle Darling is embarking on his first ever NZ tour!A year on from his debut album...
Top 2 Ad Creative of UnderTheRadar
Ad Details ：
Headline ：Pickle Darling Announces Debut Aotearoa Tour
Text ：Ōtautahi bedroom pop artist takes new songs and album favourites on the road this March.
Top 3 Ad Creative of UnderTheRadar
Ad Details ：
Headline ：A Night of Fleetwood Mac - Wanaka
Text ：Celebrate the music of Fleetwood Mac with premier 5 piece band The Fleetwoods. After sell out South Island shows in 2020 we are pleased to be returning to Water Bar so book your ticket now for an intimate dose of Fleetwood greatness. Featuring some of NZ's top musicians performing two fantastic high intensity sets from the Peter Green era through to the 80s favourites. With all the hits from Landslide, The Chain, Rhiannon - don't miss this great night out. Tickets from $20+BF from https://www.undertheradar.co.nz/gig/73432/A-Night-Of-Fleetwood-Mac---Wanaka.utr
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 54 | 28 | 27 |
| Popularity | 203 | 134 | 131 |
| Dimensions | 3246 x 1291 | 1240 x 690 | 600 x 450 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 1 | 1 |
| Countries | New Zealand | New Zealand | Canada,Australia,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for UnderTheRadar in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free UnderTheRadar's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UnderTheRadar, you can click the app name below to view related reports, or you can find more info in ASOTools.