Unicorn Tribe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Unicorn Tribe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Unicorn Tribe.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Unicorn Tribe
App Name : Unicorn Tribe
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : CommentSold
Publisher : Instagram,Facebook
Total creative ads during the time period : 629
Duration : 521
Popularity : 160,898
Check ASO Keywords of Unicorn Tribe
2. Unicorn Tribe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Unicorn Tribe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Unicorn Tribe in the recent period. As of 2021-03-14, among the Unicorn Tribe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 76.92%, Playable Ads category's proportion is 0.0%, Image category's proportion is 15.38%, Carousel category's proportion is 7.69%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Unicorn Tribe's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.42%,
Messenger's proportion is 24.67%,
Audience Network's proportion is 23.98%,
Instagram's proportion is 23.93%,
's proportion is .
In the date of 2021-03-14, Unicorn Tribe‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Unicorn Tribe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Unicorn Tribe. We can see some advertising trends.
Top 1 Ad Creative of Unicorn Tribe
Ad Details ：
Headline ：
Text ：Your new favorite S-3X shopping app is here! 🎉 Download today for the easiest way to find on-trend affordable fashion! 😍🛍
Join over 50,000 women who love cute, affordable clothes!
📲 Download for Apple https://apple.co/2m8dPS5
📲 Download for Android http://bit.ly/335rIjS
Top 2 Ad Creative of Unicorn Tribe
Ad Details ：
Headline ：
Text ：Your new favorite S-3X shopping app is here! 🎉 Download today for the easiest way to find on-trend affordable fashion! 😍🛍
Join over 50,000 women who love cute, affordable clothes!
📲 Download for Apple https://apple.co/2m8dPS5
📲 Download for Android http://bit.ly/335rIjS
Top 3 Ad Creative of Unicorn Tribe
Ad Details ：
Headline ：
Text ：Your new favorite S-3X shopping app is here! 🎉 Download today for the easiest way to find on-trend affordable fashion! 😍🛍
Join over 50,000 women who love cute, affordable clothes!
📲 Download for Apple https://apple.co/2m8dPS5
📲 Download for Android http://bit.ly/335rIjS
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 170 | 170 | 170 |
| Popularity | 878 | 831 | 826 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 4 | 3 | 3 |
| Countries | United States,United Kingdom,Canada,Australia | United Kingdom,United States,Australia,Canada | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Unicorn Tribe in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Unicorn Tribe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Unicorn Tribe, you can click the app name below to view related reports, or you can find more info in ASOTools.