UNIQLO ES Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UNIQLO ES's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UNIQLO ES.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UNIQLO ES
App Name : UNIQLO ES
Logo：
OS : Android
Network : Facebook,Instagram
Developer : UNIQLO CO., LTD.
Publisher : Instagram
Total creative ads during the time period : 12
Duration : 214
Popularity : 1,292
Check ASO Keywords of UNIQLO ES
2. UNIQLO ES’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UNIQLO ES in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UNIQLO ES in the recent period. As of 2020-11-23, among the UNIQLO ES‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-23, UNIQLO ES's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-11-23, UNIQLO ES‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of UNIQLO ES
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UNIQLO ES. We can see some advertising trends.
Top 1 Ad Creative of UNIQLO ES
Ad Details ：
Headline ：UNIQLO ES | APP
Text ：Descarga UNIQLO App y hazte con 5 € de descuento en tu primera compra en tienda
Top 2 Ad Creative of UNIQLO ES
Ad Details ：
Headline ：UNIQLO ES | APP
Text ：Descarga UNIQLO App y hazte con 5 € de descuento en tu primera compra en tienda
Top 3 Ad Creative of UNIQLO ES
Ad Details ：
Headline ：Uniqlo ES | App
Text ：Esta aplicación pone a UNIQLO en la palma de tu mano. Estad atentos a las últimas actualizaciones y noticias. Productos destacados Descubre las últimas novedades en moda, colecciones y promociones de UNIQLO. Recibo electrónico Ten acceso a tus recibos electrónicos de una manera sencilla y rápi...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 31 | 31 | 13 |
| Popularity | 160 | 160 | 81 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Spain | Spain | Spain |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for UNIQLO ES in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free UNIQLO ES's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UNIQLO ES, you can click the app name below to view related reports, or you can find more info in ASOTools.