Uniqway Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Uniqway's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Uniqway.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Uniqway
App Name : Uniqway
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : SKODA AUTO DigiLab s.r.o.
Publisher : Instagram,Facebook
Total creative ads during the time period : 155
Duration : 451
Popularity : 12,280
Check ASO Keywords of Uniqway
2. Uniqway’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Uniqway in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Uniqway in the recent period. As of 2021-05-28, among the Uniqway‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Uniqway's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.08%,
Facebook's proportion is 25.03%,
Messenger's proportion is 24.97%,
Audience Network's proportion is 24.92%,
's proportion is .
In the date of 2021-05-28, Uniqway‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Uniqway
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Uniqway. We can see some advertising trends.
Top 1 Ad Creative of Uniqway
Ad Details ：
Headline ：Scala, Fabia, Citigo?
Text ：Potřebuješ se dostat z bodu A do bodu B? Jsme tu pro Tebe! 🚗 Jezdíš od 2,99 Kč/min nebo od 490 Kč/den. 👉Teď máš možnost získat až 100 Kč na svou první jízdu pro sebe i svého přítele! V registračním formuláři stačí uvést jméno svého kamaráda, který Ti službu doporučil a už s námi jezdí.
Top 2 Ad Creative of Uniqway
Ad Details ：
Headline ：Z pohodlí Tvého domova
Text ：Potřebuješ se dostat z bodu A do bodu B? Jsme tu pro Tebe! 🚗 Jezdíš od 2,99 Kč/min nebo od 490 Kč/den. 👉Teď máš možnost získat až 100 Kč na svou první jízdu pro sebe i svého přítele! V registračním formuláři stačí uvést jméno svého kamaráda, který Ti službu doporučil a už s námi jezdí.
Top 3 Ad Creative of Uniqway
Ad Details ：
Headline ：Which ones? Electric or classic? 👉
Text ：Do you need to get from point A to point B? We are here for you! 🚗 You drive from 2.99 CZK / min or from 490 CZK / day. 👉 Now you have the opportunity to get up to 100 CZK discount for your first ride for yourself and your friend! During the online registration, there is a need to fulfill the name of your friend, who recommended the service to you and is driving already with us!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 14 | 14 | 14 |
| Popularity | 101 | 101 | 101 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 13 | 13 | 13 |
| Countries | Czech | Czech | Czech |
| Language | NA | NA | English |
Through the above analysis, we can see that the most effective channel for Uniqway in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Uniqway's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Uniqway, you can click the app name below to view related reports, or you can find more info in ASOTools.