UOB Mighty Singapore Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UOB Mighty Singapore's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UOB Mighty Singapore.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UOB Mighty Singapore
App Name : UOB Mighty Singapore
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : United Overseas Bank Limited Co.
Publisher : Instagram,Facebook,Ant Smasher,YouCam Perfect - Best Photo Editor & Selfie Camera,AirBrush: Easy Photo Editor,Video Collage Maker,World Surf League,Alarm Clock
Total creative ads during the time period : 75
Duration : 731
Popularity : 5,462
Check ASO Keywords of UOB Mighty Singapore
2. UOB Mighty Singapore’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UOB Mighty Singapore in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UOB Mighty Singapore in the recent period. As of 2021-05-21, among the UOB Mighty Singapore‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-21, UOB Mighty Singapore's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-21, UOB Mighty Singapore‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of UOB Mighty Singapore
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UOB Mighty Singapore. We can see some advertising trends.
Top 1 Ad Creative of UOB Mighty Singapore
Ad Details ：
Headline ：Tracking refunds made Mighty easy with UOB Mighty
Text ：
Top 2 Ad Creative of UOB Mighty Singapore
Ad Details ：
Headline ：Valid till 30 April 2021
Text ：Tap to ride on trains and buses with mobile contactless and stand a chance to be one of 10 lucky users to win a Fitbit Charge 4 (worth S$248). Simply add your UOB Card to your mobile payment wallet and earn 1 chance per S$10 spent on rides.
Additionally, the first 3,000 new mobile payment users get a S$15 rebate with a min. of 10 mobile payment transactions. Register via SMS "tappay
Top 3 Ad Creative of UOB Mighty Singapore
Ad Details ：
Headline ：Valid till 30 April 2021
Text ：Tap to ride on trains and buses with mobile contactless and stand a chance to be one of 10 lucky users to win a Fitbit Charge 4 (worth S$248). Simply add your UOB Card to your mobile payment wallet and earn 1 chance per S$10 spent on rides.
Additionally, the first 3,000 new mobile payment users get a S$15 rebate with a min. of 10 mobile payment transactions. Register via SMS "tappay
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 58 | 20 | 20 |
| Popularity | 352 | 102 | 102 |
| Dimensions | 400 x 400 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Singapore | Canada,United States,Australia,United Kingdom | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for UOB Mighty Singapore in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free UOB Mighty Singapore's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UOB Mighty Singapore, you can click the app name below to view related reports, or you can find more info in ASOTools.