UPI Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the UPI’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UPI.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of UPI

App Name : UPI

Logo

UPI-SocialPeta

OS : Android

Network : Facebook,Twitter,Instagram

Developer :

Publisher :

Total creative ads during the time period : 6

Duration : 520

Popularity : 1,919

2. UPI’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser UPI in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of UPI in the recent period. As of 2020-09-02, among the UPI‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, UPI’s the proportion of networks impressions are placed like this:

Twitter’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-02, UPI‘s network with the most ads is Twitter and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of UPI

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UPI. We can see some advertising trends.

Top 1 Ad Creative of UPI

Ad Details :

Headline :On This Day: Grand Canyon becomes national park

Text :On Feb. 26, 1919, President Woodrow Wilson signed the Grand Canyon National Park Act, bringing the landmark under the protection of the National Park Service.

Top 2 Ad Creative of UPI

Ad Details :

Headline :Minneapolis City Council majority announces plan to disband police department

Text :A veto-proof majority of the Minneapolis City Council announced a plan to defund the city's police department on Sunday.

Top 3 Ad Creative of UPI

Ad Details :

Headline :Minneapolis City Council majority announces plan to disband police department

Text :A veto-proof majority of the Minneapolis City Council announced a plan to defund the city's police department on Sunday.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 472 58 58
Popularity 999 362 351
Dimensions 800 x 534 800 x 533 800 x 533
Creative Type Image Image Image
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries United States United States United States
Language English NA NA

Through the above analysis, we can see that the most effective channel for UPI in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free UPI’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to UPI, you can click the app name below to view related reports.