UPI News Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the UPI News’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UPI News.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of UPI News

App Name : UPI News


UPI News-SocialPeta

OS : iOS

Network : Twitter,Facebook,Instagram

Developer : United Press International Inc.

Publisher :

Total creative ads during the time period : 81

Duration : 724

Popularity : 33,561

2. UPI News’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser UPI News in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of UPI News in the recent period. As of 2020-09-02, among the UPI News‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, UPI News’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 99.65%,

Twitter’s proportion is 0.35%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-02, UPI News‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of UPI News

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UPI News. We can see some advertising trends.

Top 1 Ad Creative of UPI News

Ad Details :

Headline :California takes another green step forward

Text :California legislators scored a win against the Trump administration by passing one of the nation's most ambitious clean energy bills, an advocacy group said.

Top 2 Ad Creative of UPI News

Ad Details :

Headline :Sexism and racism drive black women to run for office in Brazil, U.S.

Text :American women are running for state and national office in historic numbers.

Top 3 Ad Creative of UPI News

Ad Details :

Headline :Researchers discover mother-of-pearl production process

Text :Scientists find out how mother of pearl is made https://t.co/Uol4Hdoxxz #ocean #nanoscience #shells

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 569 587 287
Popularity 999 999 999
Dimensions 600 x 400 1200 x 628 679 x 323
Creative Type Image Image Image
Network Facebook Facebook Twitter
Related Ads 1 2 1
Countries Australia,Canada,United Kingdom,United States Australia,Canada,United Kingdom,United States United States,Canada,United Kingdom,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for UPI News in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free UPI News’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to UPI News, you can click the app name below to view related reports.