UPI News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UPI News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UPI News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UPI News
App Name : UPI News
Logo：
OS : iOS
Network : Facebook,Twitter,Instagram
Developer : United Press International Inc.
Publisher : Facebook,Instagram
Total creative ads during the time period : 106
Duration : 800
Popularity : 19,316
Check ASO Keywords of UPI News
2. UPI News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UPI News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UPI News in the recent period. As of 2020-10-30, among the UPI News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-30, UPI News's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-30, UPI News‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of UPI News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UPI News. We can see some advertising trends.
Top 1 Ad Creative of UPI News
Ad Details ：
Headline ：Crackdown at U.S.-Mexico border shows asylum system in crisis
Text ：Based on figures through Aug. 31, the number of illegal border crossers are at levels unseen since a low point in the early 1970s.
Top 2 Ad Creative of UPI News
Ad Details ：
Headline ：Migrant children's 'tent city' to triple its size
Text ：The U.S. Health and Human Services Department will spend $360 million to expand the "tent city".
Top 3 Ad Creative of UPI News
Ad Details ：
Headline ：Oxycontin maker Purdue Pharma ordered to unseal documents
Text ：A court of appeals on Friday upheld a prior ruling for opioid manufacturer Purdue Pharma to release its secret marketing records.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 553 | 556 | 651 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 400 | 600 x 400 | 800 x 535 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 4 | 1 | 1 |
| Countries | Canada,United Kingdom,Australia,United States | Australia,United States,Canada,United Kingdom | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for UPI News in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free UPI News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UPI News, you can click the app name below to view related reports, or you can find more info in ASOTools.