UPMC HealthBeat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UPMC HealthBeat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UPMC HealthBeat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UPMC HealthBeat
App Name : UPMC HealthBeat
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : UPMC
Publisher : Instagram,Facebook,HuffPost - News & Politics,Fotor - Photo Editor&Collage,TopBuzz: Notícias,Vídeos, GIFs,OLX Classifieds
Total creative ads during the time period : 132
Duration : 1,010
Popularity : 19,429
Check ASO Keywords of UPMC HealthBeat
2. UPMC HealthBeat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UPMC HealthBeat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UPMC HealthBeat in the recent period. As of 2021-03-14, among the UPMC HealthBeat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, UPMC HealthBeat's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-14, UPMC HealthBeat‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of UPMC HealthBeat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UPMC HealthBeat. We can see some advertising trends.
Top 1 Ad Creative of UPMC HealthBeat
Ad Details ：
Headline ：Health Insurance Basics
Text ：What is the difference between primary and secondary health insurance?
Top 2 Ad Creative of UPMC HealthBeat
Ad Details ：
Headline ：Health Insurance Basics
Text ：Do you have a healthy understanding of your health insurance? Do you know the basics?
Top 3 Ad Creative of UPMC HealthBeat
Ad Details ：
Headline ：What is Open Enrollment?
Text ：Choosing the right health insurance plan for you and your family is an important decision.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 347 | 347 | 347 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 754 x 327 | 754 x 327 | 754 x 327 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for UPMC HealthBeat in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free UPMC HealthBeat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UPMC HealthBeat, you can click the app name below to view related reports, or you can find more info in ASOTools.