UpSteam Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UpSteam's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UpSteam.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UpSteam
App Name : UpSteam
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Upsteam OÜ
Publisher : Instagram,Facebook
Total creative ads during the time period : 91
Duration : 580
Popularity : 17,706
Check ASO Keywords of UpSteam
2. UpSteam’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UpSteam in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UpSteam in the recent period. As of 2021-03-29, among the UpSteam‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-29, UpSteam's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.27%,
Audience Network's proportion is 27.27%,
Messenger's proportion is 27.27%,
Instagram's proportion is 18.18%,
's proportion is .
In the date of 2021-03-29, UpSteam‘s network with the most ads is Facebook and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of UpSteam
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UpSteam. We can see some advertising trends.
Top 1 Ad Creative of UpSteam
Ad Details ：
Headline ：-20% esimesel tellimusel TERE20 koodiga!
Text ：Autopesula sinu taskus aga telefon jääb kuivaks. Laadi alla UpSteami äpp, kasuta TERE20 koodi ja Liikuv Autopesu tuleb ise sinu juurde.
Top 2 Ad Creative of UpSteam
Ad Details ：
Headline ：-20% esimesel tellimusel TERE20 koodiga!
Text ：Autopesula sinu taskus aga telefon jääb kuivaks. Laadi alla UpSteami äpp, kasuta TERE20 koodi ja Liikuv Autopesu tuleb ise sinu juurde.
Top 3 Ad Creative of UpSteam
Ad Details ：
Headline ：Kasuta koodi TERE20 ja saad 20% soodust
Text ：Auto võiks ise puhtaks saada, eks? Tegelikult saabki. Laadi alla UpSteami äpp, telli 1. pesu 20% soodsamalt koodiga TERE20, ja sõida õhtul koju puhta autoga.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 69 | 69 | 69 |
| Popularity | 445 | 444 | 444 |
| Dimensions | 1080 x 1920 | 1080 x 1920 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Estonia | Estonia | Estonia |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for UpSteam in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free UpSteam's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UpSteam, you can click the app name below to view related reports, or you can find more info in ASOTools.