Urban Journalist Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Urban Journalist's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Urban Journalist.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Urban Journalist
App Name : Urban Journalist
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Urban Journalist
Publisher : Instagram,Facebook,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),APUS Message Center—Intelligent management,Avira Antivirus 2020 - Virus Cleaner & VPN,Photo Editor & Pic Collage - Sweet Selfie Camera,Yazzy (Fake Conversations),BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 68
Duration : 443
Popularity : 4,575
Check ASO Keywords of Urban Journalist
2. Urban Journalist’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Urban Journalist in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Urban Journalist in the recent period. As of 2021-05-05, among the Urban Journalist‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-05, Urban Journalist's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-05, Urban Journalist‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Urban Journalist
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Urban Journalist. We can see some advertising trends.
Top 1 Ad Creative of Urban Journalist
Ad Details ：
Headline ：Urban Journalist BETA
Text ：Want to discover the right hotspots and share them with your friends? Download the...
Top 2 Ad Creative of Urban Journalist
Ad Details ：
Headline ：
Text ：Bored with your regular routine? We've got you covered! Download our free app and start exploring new things! credits: @meyersbageri
Top 3 Ad Creative of Urban Journalist
Ad Details ：
Headline ：
Text ：Bored with your regular routine? We've got you covered! Download our free app and start exploring new things! credits: @meyersbageri
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 26 | 13 | 13 |
| Popularity | 130 | 81 | 81 |
| Dimensions | 224 x 400 | 1080 x 1080 | 1080 x 1920 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | United States,United Kingdom,Canada,Australia | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Urban Journalist in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Urban Journalist's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Urban Journalist, you can click the app name below to view related reports, or you can find more info in ASOTools.