Urban Outfitters Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Urban Outfitters's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Urban Outfitters.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Urban Outfitters
App Name : Urban Outfitters
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Urban Outfitters
Publisher : Instagram,Fotor - Photo Editor&Collage,OLX Classifieds,Facebook,Korean Food Recipes - 10k Recipes,GulogGratis
Total creative ads during the time period : 1,986
Duration : 1,042
Popularity : 237,250
Check ASO Keywords of Urban Outfitters
2. Urban Outfitters’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Urban Outfitters in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Urban Outfitters in the recent period. As of 2021-03-16, among the Urban Outfitters‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Urban Outfitters's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.71%,
Facebook's proportion is 30.64%,
Messenger's proportion is 28.7%,
Audience Network's proportion is 9.95%,
's proportion is .
In the date of 2021-03-16, Urban Outfitters‘s network with the most ads is Facebook and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of Urban Outfitters
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Urban Outfitters. We can see some advertising trends.
Top 1 Ad Creative of Urban Outfitters
Ad Details ：
Headline ：Mini Star Charm Necklace
Text ：Shop Mini Star Charm Necklace at Urban Outfitters today. Discover more selections just like this online or in-store. Shop your favorite brands and sign up for UO Rewards to receive 10% off your next purchase!
Top 2 Ad Creative of Urban Outfitters
Ad Details ：
Headline ：Mini Star Charm Necklace
Text ：Shop Mini Star Charm Necklace at Urban Outfitters today. Discover more selections just like this online or in-store. Shop your favorite brands and sign up for UO Rewards to receive 10% off your next purchase!
Top 3 Ad Creative of Urban Outfitters
Ad Details ：
Headline ：Mini Star Charm Necklace
Text ：Shop Mini Star Charm Necklace at Urban Outfitters today. Discover more selections just like this online or in-store. Shop your favorite brands and sign up for UO Rewards to receive 10% off your next purchase!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 335 | 335 | 335 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 600 | 400 x 600 | 400 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Netherlands | Netherlands | Netherlands |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Urban Outfitters in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Urban Outfitters's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Urban Outfitters, you can click the app name below to view related reports, or you can find more info in ASOTools.