Utop Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Utop’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Utop.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Utop
App Name : Utop
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : FPT SOFTWARE HOCHIMINH COMPANY LIMITED
Publisher : Fotor - Photo Editor & Collage,POTO - Photo Frames & Collage,开箱模拟器 for 皇室战争,OLX Clasificados,GulogGratis: Køb & sælg,Scan & Translate+ Text grabber,TopBuzz: Notícias,Vídeos, GIFs,Video Editor with Music Star
Total creative ads during the time period : 92
Duration : 158
Popularity : 5,008
2. Utop’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Utop in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Utop in the recent period. As of 2020-08-18, among the Utop‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-18, Utop’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 50.0%,
Messenger’s proportion is 50.0%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-08-18, Utop‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Utop
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Utop. We can see some advertising trends.
Top 1 Ad Creative of Utop
Ad Details ：
Headline ：Utop
Text ：Vừa được Giảm Giá, lại thêm Hoàn Tiền khi mua sắm online với UtopBACK
Top 2 Ad Creative of Utop
Ad Details ：
Headline ：HOÀN ĐIỂM TRỰC TIẾP
Text ：Utop là ứng dụng tích điểm điện tử cho phép bạn tích lũy điểm, gộp tổng thành điểm “utop” và đổi điểm tại hàng trăm cửa hàng khách nhau trong hệ thống đối tác của Utop tại Việt Nam. Mạng lưới tích đổi điểm Utop được x....
Top 3 Ad Creative of Utop
Ad Details ：
Headline ：HOÀN ĐIỂM TRỰC TIẾP
Text ：Utop là ứng dụng tích điểm điện tử cho phép bạn tích lũy điểm, gộp tổng thành điểm “utop” và đổi điểm tại hàng trăm cửa hàng khách nhau trong hệ thống đối tác của Utop tại Việt Nam. Mạng lưới tích đổi điểm Utop được x....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 11 | 8 | 8 |
| Popularity | 62 | 59 | 59 |
| Dimensions | 750 x 750 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 3 | 3 |
| Countries | Vietnam | Vietnam | Vietnam |
| Language | Vietnamese | Vietnamese | Vietnamese |
Through the above analysis, we can see that the most effective channel for Utop in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Utop’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Utop, you can click the app name below to view related reports.