Utopia: Origin - Play in Your Way Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Utopia: Origin - Play in Your Way's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Utopia: Origin - Play in Your Way.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Utopia: Origin - Play in Your Way
App Name : Utopia: Origin - Play in Your Way
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),YouTube
Developer : HK HERO ENTERTAINMENT CO., LIMITED
Publisher : YouCam Nails - Manicure Salon for Custom Nail Art,Facebook,Korean Food Recipes - 10k Recipes,Photo Editor & Pic Collage - Sweet Selfie Camera,Surgery Master,Unicorn Food - Sweet Rainbow Cake Desserts Bakery,Pregnant Mama Emergency Doctor,Cats GO without GPS,YouCam Perfect - Best Photo Editor & Selfie Camera
Total creative ads during the time period : 240
Duration : 734
Popularity : 21,219
Check ASO Keywords of Utopia: Origin - Play in Your Way
2. Utopia: Origin - Play in Your Way’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Utopia: Origin - Play in Your Way in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Utopia: Origin - Play in Your Way in the recent period. As of 2021-03-16, among the Utopia: Origin - Play in Your Way‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Utopia: Origin - Play in Your Way's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Utopia: Origin - Play in Your Way‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Utopia: Origin - Play in Your Way
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Utopia: Origin - Play in Your Way. We can see some advertising trends.
Top 1 Ad Creative of Utopia: Origin - Play in Your Way
Ad Details ：
Headline ：周年歡聚 好康免費領
Text ：《烏托邦：起源》兩周年慶遇上聖誕季，現在参加活动贈送免費雪人坐骑與圣诞雪橇，轉發抽獎更有机会獲得白靈孔雀。搭上雪人☃，和朋友們暢游冰雪世界吧！💙
Top 2 Ad Creative of Utopia: Origin - Play in Your Way
Ad Details ：
Headline ：周年歡聚 好康免費領
Text ：《烏托邦：起源》兩周年慶遇上聖誕季，現在参加活动贈送免費雪人坐骑與圣诞雪橇，轉發抽獎更有机会獲得白靈孔雀。搭上雪人☃，和朋友們暢游冰雪世界吧！💙
Top 3 Ad Creative of Utopia: Origin - Play in Your Way
Ad Details ：
Headline ：周年歡聚 好康免費領
Text ：《烏托邦：起源》兩周年慶典來臨。現在登入即贈送聖誕坐騎與熊貓套裝，快來體驗！♪(^∇^*)
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 81 | 80 | 79 |
| Popularity | 635 | 625 | 613 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 375 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Hong Kong,Taiwan | Taiwan,Hong Kong | Taiwan,Hong Kong |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Utopia: Origin - Play in Your Way in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Utopia: Origin - Play in Your Way's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Utopia: Origin - Play in Your Way, you can click the app name below to view related reports, or you can find more info in ASOTools.