Venmo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Venmo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Venmo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Venmo
App Name : Venmo
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Venmo
Publisher : Instagram,Facebook,FotoRus -Camera & Photo Editor,Fotor - Photo Editor&Collage,GulogGratis,PinyinMate - Learn Mandarin,OLX Classifieds
Total creative ads during the time period : 618
Duration : 1,368
Popularity : 66,161
Check ASO Keywords of Venmo
2. Venmo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Venmo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Venmo in the recent period. As of 2021-03-15, among the Venmo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Venmo's the proportion of networks impressions are placed like this:
Instagram's proportion is 60.57%,
Facebook's proportion is 25.3%,
Messenger's proportion is 14.13%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Venmo‘s network with the most ads is Instagram and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Venmo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Venmo. We can see some advertising trends.
Top 1 Ad Creative of Venmo
Ad Details ：
Headline ：Download Venmo Now!
Text ：Use Venmo to settle up with friends for almost anything, from pizza to rent to groceries.
Top 2 Ad Creative of Venmo
Ad Details ：
Headline ：Download Venmo Now!
Text ：Use Venmo to settle up with friends for almost anything, from pizza to rent to groceries.
Top 3 Ad Creative of Venmo
Ad Details ：
Headline ：Download Venmo Now!
Text ：Use Venmo to settle up with friends for almost anything, from pizza to rent to groceries.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 171 | 171 | 100 |
| Popularity | 842 | 841 | 794 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Venmo in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Venmo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Venmo, you can click the app name below to view related reports, or you can find more info in ASOTools.