Vestiaire Collective Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Vestiaire Collective's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Vestiaire Collective.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Vestiaire Collective
App Name : Vestiaire Collective
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Vestiaire de Copines
Publisher : Instagram,Facebook,PhotoGrid Video Collage maker,Audiobooks:children's favorite fairy tales 1,服饰搭配技巧 - 潮流爱美女孩必备宝典，达人的衣服搭配技巧大放送,Audiobooks:children's favorite fairy tales 4
Total creative ads during the time period : 3,095
Duration : 1,741
Popularity : 366,988
Check ASO Keywords of Vestiaire Collective
2. Vestiaire Collective’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Vestiaire Collective in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Vestiaire Collective in the recent period. As of 2021-03-16, among the Vestiaire Collective‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 98.96%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 1.04%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Vestiaire Collective's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.03%,
Audience Network's proportion is 24.77%,
Facebook's proportion is 24.76%,
Messenger's proportion is 24.44%,
's proportion is .
In the date of 2021-03-16, Vestiaire Collective‘s network with the most ads is Instagram and its proportion is 25.39%.
3. Top 3 Ad Creative Analysis of Vestiaire Collective
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Vestiaire Collective. We can see some advertising trends.
Top 1 Ad Creative of Vestiaire Collective
Ad Details ：
Headline ：Up to 70% Off Designer Fashion
Text ：
Top 2 Ad Creative of Vestiaire Collective
Ad Details ：
Headline ：Hasta -70% de descuento en moda y lujo 😍
Text ：
Top 3 Ad Creative of Vestiaire Collective
Ad Details ：
Headline ：二手時尚名牌
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 338 | 136 | 238 |
| Popularity | 982 | 920 | 713 |
| Dimensions | 400 x 224 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 3 | 1 | 4 |
| Countries | France,Sweden,United States,Germany,Singapore,Italy | Belarus,Austria,Poland,Qatar,Singapore,Malta,Spain,France,Italy,Luxembourg,Greece,Australia,Lithuania,Japan,Palestine,Germany,Czech,United Arab Emirates,Romania | Hong Kong |
| Language | English | Spanish | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Vestiaire Collective in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Vestiaire Collective's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Vestiaire Collective, you can click the app name below to view related reports, or you can find more info in ASOTools.