Video Play Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Video Play's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Video Play.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Video Play
App Name : Video Play
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Vodacom Pty Ltd
Publisher : Treehouse Table,TalkU Free Calls +Free Texting +International Call,Talkray - Free Calls Texts,Vegan Recipes - Free Vegan Food Cookbook,SHAREit - Transfer & Share,Tandem Language Exchange: Speak & learn languages,UC Mini-Download Video Status & Movies,True Mobile Caller ID Locator & Call Blocker,Universal Email App
Total creative ads during the time period : 296
Duration : 980
Popularity : 13,356
Check ASO Keywords of Video Play
2. Video Play’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Video Play in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Video Play in the recent period. As of 2021-03-15, among the Video Play‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Video Play's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Video Play‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Video Play
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Video Play. We can see some advertising trends.
Top 1 Ad Creative of Video Play
Ad Details ：
Headline ：Stream or download your favourite movies and shows on Video Play!
Text ：Get the latest movies, local and international series, music videos and much more. Enjoy great entertainment from as little as R5 a day. Watch instantly or download to watch later.
Top 2 Ad Creative of Video Play
Ad Details ：
Headline ：Stream or download your favourite movies and shows on Video Play!
Text ：Get the latest movies, local and international series, music videos and much more. Enjoy great entertainment from as little as R5 a day. Watch instantly or download to watch later.
Top 3 Ad Creative of Video Play
Ad Details ：
Headline ：Stream or download your favourite movies and shows on Video Play!
Text ：Get the latest movies, local and international series, music videos and much more. Enjoy great entertainment from as little as R5 a day. Watch instantly or download to watch later.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 34 | 34 |
| Popularity | 170 | 170 | 170 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | South Africa | South Africa | South Africa |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Video Play in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Video Play's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Video Play, you can click the app name below to view related reports, or you can find more info in ASOTools.