VietinBank iPay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the VietinBank iPay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps VietinBank iPay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of VietinBank iPay
App Name : VietinBank iPay
Logo：
OS : Android
Network : Facebook,Messenger,Audience Network
Developer : VietinBank
Publisher : Facebook,Instagram
Total creative ads during the time period : 64
Duration : 446
Popularity : 10,762
Check ASO Keywords of VietinBank iPay
2. VietinBank iPay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser VietinBank iPay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of VietinBank iPay in the recent period. As of 2021-05-27, among the VietinBank iPay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 71.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 28.57%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, VietinBank iPay's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.91%,
Audience Network's proportion is 27.91%,
Messenger's proportion is 27.91%,
Instagram's proportion is 16.28%,
's proportion is .
In the date of 2021-05-27, VietinBank iPay‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of VietinBank iPay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of VietinBank iPay. We can see some advertising trends.
Top 1 Ad Creative of VietinBank iPay
Ad Details ：
Headline ：iPay Mobile
Text ：
Top 2 Ad Creative of VietinBank iPay
Ad Details ：
Headline ：Cùng VietinBank “Mở thẻ chi tiêu - Hoàn nhiều, quà khủng”
Text ：🔺MỞ THẺ HOÀN TIỀN – THÊM LIỀN QUÀ KHỦNG
Cơ hội sở hữu iPhone 12 Pro Max sành điệu và Ưu Đãi hoàn tiền đến 1,000,000VND dành riêng cho chủ thẻ tín dụng VietinBank. Thoải mái Shopping và nhận “ting ting” quà may ngay thôi nào!
🔹HOÀN TIỀN TỚI 50% tối đa 1.000.000 VND/khách hàng cho giao dịch thanh toán đầu tiên qua thẻ TDQT VietinBank
🔹QUÀ TẶNG Vali Ricardo 5 tấc xanh (trị giá 1.800.000 VND/Vali) cho Top 30 KH có chi tiêu trực tuyến cao nhất trong tháng.
🔹QUÀ TẶNG iPhone 12 Pro Max cho Top 02 KH có chi tiêu trực tuyến cao nhất trong toàn CTKM.
👉Mở thẻ mới, phơi phới nhận hoàn tiền, thì còn gì ngần ngại mà chưa inbox để được hướng dẫn ngay?
👉Chương trình áp dụng từ 07/01 – 07/07/2021. Mỗi đợt ưu đãi có giới hạn, đừng bỏ lỡ!
Top 3 Ad Creative of VietinBank iPay
Ad Details ：
Headline ：Cùng VietinBank “Mở thẻ chi tiêu - Hoàn nhiều, quà khủng”
Text ：🔺MỞ THẺ HOÀN TIỀN – THÊM LIỀN QUÀ KHỦNG
Cơ hội sở hữu iPhone 12 Pro Max sành điệu và Ưu Đãi hoàn tiền đến 1,000,000VND dành riêng cho chủ thẻ tín dụng VietinBank. Thoải mái Shopping và nhận “ting ting” quà may ngay thôi nào!
🔹HOÀN TIỀN TỚI 50% tối đa 1.000.000 VND/khách hàng cho giao dịch thanh toán đầu tiên qua thẻ TDQT VietinBank
🔹QUÀ TẶNG Vali Ricardo 5 tấc xanh (trị giá 1.800.000 VND/Vali) cho Top 30 KH có chi tiêu trực tuyến cao nhất trong tháng.
🔹QUÀ TẶNG iPhone 12 Pro Max cho Top 02 KH có chi tiêu trực tuyến cao nhất trong toàn CTKM.
👉Mở thẻ mới, phơi phới nhận hoàn tiền, thì còn gì ngần ngại mà chưa inbox để được hướng dẫn ngay?
👉Chương trình áp dụng từ 07/01 – 07/07/2021. Mỗi đợt ưu đãi có giới hạn, đừng bỏ lỡ!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 238 | 50 | 50 |
| Popularity | 927 | 283 | 282 |
| Dimensions | 400 x 224 | 600 x 600 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Vietnam | Vietnam | Vietnam |
| Language | Filipino | Vietnamese | Vietnamese |
Through the above analysis, we can see that the most effective channel for VietinBank iPay in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free VietinBank iPay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to VietinBank iPay, you can click the app name below to view related reports, or you can find more info in ASOTools.