VinID Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the VinID's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps VinID.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of VinID
App Name : VinID
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Vingroup Joint Stock Company (Vingroup JSC)
Publisher : Instagram,GulogGratis,Fotor - Photo Editor&Collage,Facebook,Montage Video Musique,OLX Classifieds
Total creative ads during the time period : 3,324
Duration : 963
Popularity : 211,713
Check ASO Keywords of VinID
2. VinID’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser VinID in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of VinID in the recent period. As of 2021-03-15, among the VinID‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, VinID's the proportion of networks impressions are placed like this:
Facebook's proportion is 39.6%,
Instagram's proportion is 23.01%,
Audience Network's proportion is 19.85%,
Messenger's proportion is 17.54%,
's proportion is .
In the date of 2021-03-15, VinID‘s network with the most ads is Facebook and its proportion is 61.54%.
3. Top 3 Ad Creative Analysis of VinID
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of VinID. We can see some advertising trends.
Top 1 Ad Creative of VinID
Ad Details ：
Headline ：
Text ：🎁QUÀ CỰC TO để bạn mới quẹt ví không âu lo!!!!
Thiếu đi 1 nửa thì không trọn vẹn, nhưng TẶNG hẳn NGUYÊN TUẦN mua gì cũng NỬA GIÁ thì còn gì bằng đúng không?👌
Mua ngay tại: Link
👉Duy nhất từ 12/09 - 30/09/2020
Dành cho Khách hàng LẦN ĐẦU THANH TOÁN qua Ví VinID Pay:
🎁Mua ngay combo 7 voucher Giảm 50% khi sử dụng tính năng ăn uống, đi chợ, Vincom (mua sắm) trên app VinID với giá chỉ 1,000đ.
👉Đổi 1 lần dùng luôn cả tuần! Chần chừ gì nữa mua ngay kẻo HẾT!
-----
Xem chi tiết ngay tại: http://bit.ly/comboNUAGIA
#VinID #ComboNUAGIA #VinIDthangsieuSALE #SieuDeal
Top 2 Ad Creative of VinID
Ad Details ：
Headline ：
Text ：🎁QUÀ CỰC TO để bạn mới quẹt ví không âu lo!!!!
Thiếu đi 1 nửa thì không trọn vẹn, nhưng TẶNG hẳn NGUYÊN TUẦN mua gì cũng NỬA GIÁ thì còn gì bằng đúng không?👌
Mua ngay tại: Link
👉Duy nhất từ 12/09 - 30/09/2020
Dành cho Khách hàng LẦN ĐẦU THANH TOÁN qua Ví VinID Pay:
🎁Mua ngay combo 7 voucher Giảm 50% khi sử dụng tính năng ăn uống, đi chợ, Vincom (mua sắm) trên app VinID với giá chỉ 1,000đ.
👉Đổi 1 lần dùng luôn cả tuần! Chần chừ gì nữa mua ngay kẻo HẾT!
-----
Xem chi tiết ngay tại: http://bit.ly/comboNUAGIA
#VinID #ComboNUAGIA #VinIDthangsieuSALE #SieuDeal
Top 3 Ad Creative of VinID
Ad Details ：
Headline ：
Text ：🎁QUÀ CỰC TO để bạn mới quẹt ví không âu lo!!!!
Thiếu đi 1 nửa thì không trọn vẹn, nhưng TẶNG hẳn NGUYÊN TUẦN mua gì cũng NỬA GIÁ thì còn gì bằng đúng không?👌
Mua ngay tại: Link
👉Duy nhất từ 12/09 - 30/09/2020
Dành cho Khách hàng LẦN ĐẦU THANH TOÁN qua Ví VinID Pay:
🎁Mua ngay combo 7 voucher Giảm 50% khi sử dụng tính năng ăn uống, đi chợ, Vincom (mua sắm) trên app VinID với giá chỉ 1,000đ.
👉Đổi 1 lần dùng luôn cả tuần! Chần chừ gì nữa mua ngay kẻo HẾT!
-----
Xem chi tiết ngay tại: http://bit.ly/comboNUAGIA
#VinID #ComboNUAGIA #VinIDthangsieuSALE #SieuDeal
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 183 | 183 | 183 |
| Popularity | 995 | 994 | 987 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 11 | 11 | 10 |
| Countries | Vietnam | Vietnam | Vietnam |
| Language | Vietnamese | Vietnamese | Vietnamese |
Through the above analysis, we can see that the most effective channel for VinID in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free VinID's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to VinID, you can click the app name below to view related reports, or you can find more info in ASOTools.