Virgin Active Italia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Virgin Active Italia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Virgin Active Italia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Virgin Active Italia
App Name : Virgin Active Italia
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Virgin Active Italia S.p.A
Publisher : Instagram,Home Workout for Men - Bodybuilding,Arm Workout - Biceps Exercise
Total creative ads during the time period : 16
Duration : 755
Popularity : 1,080
Check ASO Keywords of Virgin Active Italia
2. Virgin Active Italia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Virgin Active Italia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Virgin Active Italia in the recent period. As of 2020-09-23, among the Virgin Active Italia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-23, Virgin Active Italia's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-23, Virgin Active Italia‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Virgin Active Italia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Virgin Active Italia. We can see some advertising trends.
Top 1 Ad Creative of Virgin Active Italia
Ad Details ：
Headline ：INIZIA SUBITO
Text ：Allena la migliore versione di te!
Top 2 Ad Creative of Virgin Active Italia
Ad Details ：
Headline ：Un'esperienza innovativa. Prova Gratis
Text ：Non rinunciare mai al tuo benessere. Porta sempre con te i programmi di allenamento e i professionisti di Virgin Active. Con Revolution puoi allenarti dove e quando vuoi! Provalo subito.
Top 3 Ad Creative of Virgin Active Italia
Ad Details ：
Headline ：Virgin Active
Text ：Per chi è unstoppable, nei club e non solo… unisciti alla community.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 42 | 22 | 12 |
| Popularity | 213 | 102 | 77 |
| Dimensions | 400 x 224 | 224 x 400 | 640 x 640 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Italy,San Marino | Italy,San Marino | San Marino,Italy |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Virgin Active Italia in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Virgin Active Italia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Virgin Active Italia, you can click the app name below to view related reports, or you can find more info in ASOTools.