Virgin Active Singapore Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Virgin Active Singapore's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Virgin Active Singapore.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Virgin Active Singapore
App Name : Virgin Active Singapore
Logo：
OS : Android
Network : Audience Network,Instagram,Facebook
Developer : Virgin Active Singapore
Publisher : Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,Facebook,POTO - Photo Collage Editor,OLX Classifieds,Fotor - Photo Editor&Collage,SmartNews: Local Breaking News,GulogGratis
Total creative ads during the time period : 146
Duration : 1,064
Popularity : 11,135
Check ASO Keywords of Virgin Active Singapore
2. Virgin Active Singapore’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Virgin Active Singapore in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Virgin Active Singapore in the recent period. As of 2021-02-24, among the Virgin Active Singapore‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 88.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 12.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-24, Virgin Active Singapore's the proportion of networks impressions are placed like this:
Instagram's proportion is 42.76%,
Facebook's proportion is 28.66%,
Messenger's proportion is 28.58%,
's proportion is ,
's proportion is .
In the date of 2021-02-24, Virgin Active Singapore‘s network with the most ads is Instagram and its proportion is 44.0%.
3. Top 3 Ad Creative Analysis of Virgin Active Singapore
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Virgin Active Singapore. We can see some advertising trends.
Top 1 Ad Creative of Virgin Active Singapore
Ad Details ：
Headline ：Join Virgin Active This Jan
Text ：Want to start the new year strong? We're with you. Get unlimited access to over 1,000...
Top 2 Ad Creative of Virgin Active Singapore
Ad Details ：
Headline ：Let us show you around
Text ：Check out our world-class facilities for yourself, and get a feel for our all-inclusive Virgin Active community.
Top 3 Ad Creative of Virgin Active Singapore
Ad Details ：
Headline ：Let us show you around
Text ：Check out our world-class facilities for yourself, and get a feel for our all-inclusive Virgin Active community.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 25 | 34 | 34 |
| Popularity | 320 | 169 | 169 |
| Dimensions | 750 x 750 | 240 x 426 | 426 x 426 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 41 | 1 | 1 |
| Countries | United States,Canada,Australia,United Kingdom | Australia,United Kingdom,Canada,United States | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Virgin Active Singapore in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Virgin Active Singapore's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Virgin Active Singapore, you can click the app name below to view related reports, or you can find more info in ASOTools.