Virgin Hotels Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Virgin Hotels’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Virgin Hotels.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Virgin Hotels

App Name : Virgin Hotels

Logo

Virgin Hotels-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Lufthansa Systems Americas Inc.

Publisher : Alarm Clock

Total creative ads during the time period : 38

Duration : 342

Popularity : 8,693

2. Virgin Hotels’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Virgin Hotels in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Virgin Hotels in the recent period. As of 2020-09-07, among the Virgin Hotels‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 92.31%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 7.69%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Virgin Hotels’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 56.71%,

Audience Network’s proportion is 41.43%,

Instagram’s proportion is 1.86%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Virgin Hotels‘s network with the most ads is Facebook and its proportion is 53.85%.

3. Top 3 Ad Creative Analysis of Virgin Hotels

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Virgin Hotels. We can see some advertising trends.

Top 1 Ad Creative of Virgin Hotels

Ad Details :

Headline :Grand Opening — July 1st

Text :25% Off Rate & $30 F&B Credit

Top 2 Ad Creative of Virgin Hotels

Ad Details :

Headline :We’re Open July 1st, 2020

Text :Don’t Miss Our Grand Opening

Top 3 Ad Creative of Virgin Hotels

Ad Details :

Headline :We’re Open July 1st, 2020

Text :Don’t Miss Our Grand Opening

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 74 74 74
Popularity 523 523 521
Dimensions 400 x 400 400 x 400 400 x 400
Creative Type Video Video Video
Network Facebook Facebook Audience Network
Related Ads 1 1 1
Countries United States United States United States
Language English German German

Through the above analysis, we can see that the most effective channel for Virgin Hotels in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Virgin Hotels’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Virgin Hotels, you can click the app name below to view related reports.