Virgin Voyages Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Virgin Voyages's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Virgin Voyages.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Virgin Voyages
App Name : Virgin Voyages
Logo：
OS : Android
Network : Instagram,Facebook,Google Ads(Admob)
Developer : Virgin Voyages
Publisher : Instagram,Facebook,Cacheta Gin Rummy - Card Game,Night Stars,FM100 Pakistan,番賬 (麻雀計番賬簿),Bubble Wings: offline bubble shooter games,The Highway Code
Total creative ads during the time period : 37
Duration : 447
Popularity : 4,545
Check ASO Keywords of Virgin Voyages
2. Virgin Voyages’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Virgin Voyages in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Virgin Voyages in the recent period. As of 2021-05-17, among the Virgin Voyages‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-17, Virgin Voyages's the proportion of networks impressions are placed like this:
Instagram's proportion is 53.63%,
Facebook's proportion is 46.37%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-17, Virgin Voyages‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Virgin Voyages
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Virgin Voyages. We can see some advertising trends.
Top 1 Ad Creative of Virgin Voyages
Ad Details ：
Headline ：LIMITED TIME OFFER
Text ：This is the LIMITED TIME OFFER you've been longing for. With 10% off, up to $400 in onboard credit and an extra $100 when you pre-purchase a bar tab. You'll wonder why Virgin didn't do cruises sooner 🥂😉
Top 2 Ad Creative of Virgin Voyages
Ad Details ：
Headline ：LIMITED TIME OFFER
Text ：This is the LIMITED TIME OFFER you've been longing for. With 10% off, up to $400 in onboard credit and an extra $100 when you pre-purchase a bar tab. You'll wonder why Virgin didn't do cruises sooner 🥂😉
Top 3 Ad Creative of Virgin Voyages
Ad Details ：
Headline ：LIMITED TIME OFFER
Text ：The first-ever Virgin Voyages cruise ship to hit the seven seas is waiting for you with 10% off, up to $400 in onboard credit and $100 extra on your pre-paid bar tab.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 95 | 95 | 95 |
| Popularity | 461 | 460 | 449 |
| Dimensions | 600 x 600 | 600 x 600 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Australia,United Kingdom,Canada,United States | United States,United Kingdom,Canada,Australia | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Virgin Voyages in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Virgin Voyages's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Virgin Voyages, you can click the app name below to view related reports, or you can find more info in ASOTools.