Virtuous Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Virtuous's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Virtuous.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Virtuous
App Name : Virtuous
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Virtuous Software
Publisher : Instagram,Facebook,Baby Hazel's Class Time - Prepare for Dinner,Fandom for MissA,Lost And Found,Bible Youngs Literal YLT
Total creative ads during the time period : 175
Duration : 588
Popularity : 26,763
Check ASO Keywords of Virtuous
2. Virtuous’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Virtuous in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Virtuous in the recent period. As of 2021-03-10, among the Virtuous‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Virtuous's the proportion of networks impressions are placed like this:
Instagram's proportion is 32.52%,
Messenger's proportion is 31.27%,
Facebook's proportion is 23.3%,
Audience Network's proportion is 12.9%,
's proportion is .
In the date of 2021-03-10, Virtuous‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Virtuous
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Virtuous. We can see some advertising trends.
Top 1 Ad Creative of Virtuous
Ad Details ：
Headline ：Donor Communications: Strategies That Work
Text ：Build a donor communication strategy with multiple communication channels to share your nonprofit’s message and engage your donors’ generosity.
Top 2 Ad Creative of Virtuous
Ad Details ：
Headline ：Fundraising Made Easy
Text ：Treat all your donors like major donors.
Top 3 Ad Creative of Virtuous
Ad Details ：
Headline ：Donor Journey Map: The Digital Donor Journey
Text ：The donor journey map reveals more than content marketing opportunities. It can also make you a better responsive fundraiser. Find out more here.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 168 | 271 | 142 |
| Popularity | 721 | 604 | 599 |
| Dimensions | 600 x 411 | 400 x 224 | 1410 x 510 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 2 | 9 | 2 |
| Countries | United States | United States,Canada,Australia,United Kingdom | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Virtuous in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Virtuous's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Virtuous, you can click the app name below to view related reports, or you can find more info in ASOTools.