Viya Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Viya's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Viya.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Viya
App Name : Viya
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : wasl
Publisher : Instagram,Facebook
Total creative ads during the time period : 89
Duration : 184
Popularity : 14,741
Check ASO Keywords of Viya
2. Viya’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Viya in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Viya in the recent period. As of 2021-03-03, among the Viya‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, Viya's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-03, Viya‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Viya
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Viya. We can see some advertising trends.
Top 1 Ad Creative of Viya
Ad Details ：
Headline ：Get Into Golf at Jumeirah Golf Estates | Jumeirah Golf Estates
Text ：Golf is anyone’s game.
For just AED 495 a month, purchase the Get into Golf monthly pass at the Peter Cowen Academy and enjoy unlimited beginner lessons with our PGA Professionals with range access.
There’s no better time to get into golf.
Learn more: dubaigolf.com/jge/getintogolf
Top 2 Ad Creative of Viya
Ad Details ：
Headline ：Get Into Golf at Jumeirah Golf Estates | Jumeirah Golf Estates
Text ：Start your golfing journey with the 'Get into Golf' monthly pass, where you can take part in a host of unlimited beginner golf lessons with PGA Professionals for only AED 495 a month along with unlimited practice on lesson days!
Now's the time to Get into Golf. Learn more at https://www.dubaigolf.com/jge/getintogolf
Top 3 Ad Creative of Viya
Ad Details ：
Headline ：Get Into Golf at Jumeirah Golf Estates | Jumeirah Golf Estates
Text ：Start your golfing journey with the 'Get into Golf' monthly pass, where you can take part in a host of unlimited beginner golf lessons with PGA Professionals for only AED 495 a month along with unlimited practice on lesson days!
Now's the time to Get into Golf. Learn more at https://www.dubaigolf.com/jge/getintogolf
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 7 | 7 | 7 |
| Popularity | 64 | 64 | 64 |
| Dimensions | 1440 x 958 | 1206 x 1812 | 1206 x 1812 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,Australia,United States | United States,United Kingdom,Canada,Australia | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Viya in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Viya's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Viya, you can click the app name below to view related reports, or you can find more info in ASOTools.